Company Research Report: Totem Global
Company Overview
Name
Totem Global
Mission
Totem pioneers new content models to create global leaders on social media.
Founded
No information is available
Founders
No information is available
Key People
- Steve Crombie - CEO
- Michael Kavanagh - General Manager
- Jason Behan - Director of Strategic Partnerships
- Amelia Darmawan - Head of Content
Headquarters
No information is available
Number of Employees
No information is available
Revenue
No information is available
Known For
Totem is known for its AI-fueled capabilities that unlock new revenue streams by connecting content with valuable global audiences on social media. It specializes in digital-first media solutions for media companies, brands, and creators.
Products
Digital Rights Management
Totem controls intellectual property across the web by removing, tracking, or monetizing pirated content or copyright infringements.
Studio
Provides comprehensive studio services that include content creation and production across multiple platforms like YouTube, Facebook, Instagram, TikTok, Snapchat, FAST, and linear TV.
Distribution
Uses social data to identify territories for distribution and format sales, extending the life of intellectual properties.
Consulting
Utilizes data and insights to inform the creation of new content, catering to audience preferences and business objectives.
Investment
Invests in potential brands and creators, helping them to achieve substantial growth.
Products Key Features
Bondi Rescue
- Subscribers: 7 Million
- Views: 1.3 Billion (2022)
- Key Feature: Follows the work of elite lifeguards at Australia's busiest beach, Bondi.
- Achievements: No. 1 Factual Entertainment show in the world.
Black As
- Subscribers: 2 Million
- Views: 600 Million
- Key Feature: Adventures of young Yolngu men and their adopted brother in wild Arnhem Land.
- Achievements: No. 1 most viewed and followed indigenous brand of all time.
Sticky Lollies
- Followers: 13 Million
- Key Feature: Live candy-making sessions and exquisite hand-made confectionery.
- Achievements: No. 1 Food and Drink brand on Facebook, No. 1 Food and Drink brand in the world for 3 consecutive months.
Sailing La Vagabonde
- Followers: 2.6 Million
- Views: 6.5 Million per month
- Key Feature: Australian family circumnavigating the globe by sailboat.
- Achievements: No. 5 cross-platform Travel brand in Australia.
Slaiman & Kate
- Followers: 2.6 Million
- Views: 8 Million per month
- Key Feature: Health-centric pranks and comedy videos.
- Achievements: Top 3 Australian comedy creators.
World’s Worst Neighbours
- Followers: 150,000+
- Views: 30 Million
- Key Feature: Features the worst neighbors and their untidy, unruly behaviors.
- Achievements: Over 1 Million watchtime hours.
Caught! In Action
- Views: 30 Million monthly
- Followers: 500,000+
- Key Feature: Showcases the world's top law enforcement agencies.
- Achievements: 60x viewership increase in 6 months.
Recent Developments
New Products
- No specific new products were mentioned.
New Features
- Totem has extended their content distribution and rights management across multiple platforms like YouTube, Facebook, TikTok, and others.
Partnerships
- Snapchat: Totem is the No. 1 Snapchat Publisher in APAC.
- TikTok: Recognized as a TikTok Enterprise Partner and Priority Partner.
- YouTube: Largest YouTube MultiChannel Network in Australia.
- Facebook: Biggest Facebook Network in Australia.
Key Clients
- BBCW (Australia and Global)
- Sony Music
- ABC
- School of Life
- Studio 100
- Halfbrick Studios
- AFTRS
- Next Ten Ventures
Notable Achievements
- Created the No. 1 Factual Entertainment Show in the world on social media.
- Created the No. 1 Food and Drink brand in the world on Facebook.
- Created the No. 1 most viewed indigenous brand in Australia of all time.
The above detailed report encapsulates the critical information about Totem Global based on the provided data.
