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Touchnote

www.touchnote.com link_icon

Overview


TouchNote is a creative platform that specializes in personal communication through physical postcards and greeting cards. Established in 2007, the company holds a significant presence in the $15 billion worldwide cards and photo merchandise market. Offering services through their mobile app and website, TouchNote enables users to create and send personalized cards from any device.


  • Headquarters: London, United Kingdom

  • Annual Revenue: Estimated at $7.5 million


Services and Products


TouchNote offers a wide range of personalized cards, including birthday cards, greeting cards, and postcards. Users can select from a variety of templates or design their own cards using personal photos. The service is accessible through:

  • Mobile App: Available on iOS and Android



Pricing


Typical pricing for TouchNote's card services starts at $3.99 per card, which includes worldwide postage. The platform provides an intuitive design experience, allowing users to create custom cards effortlessly.

Leadership Team


TouchNote has a leadership team that drives strategic direction, operational efficiency, and marketing initiatives.

  • Raam Thakrar - Founder

  • Co-founded TouchNote and has a background in startup development and angel investing. Former Intern at the International Finance Corporation (World Bank).


  • Dan Ziv - Chief Executive Officer

  • Oversees company operations and strategic growth. Ensures TouchNote adapts to market demands and maintains its competitive edge.


  • Saira Haider - Chief Operating Officer

  • Joined TouchNote from BT in 2021. Enhances operational efficiencies and team cohesion.


  • Martin Leguay - Chief Marketing Officer

  • With over 15 years in marketing and strategy, manages the marketing department. Focuses on strategies that drive growth and improve customer reach.


Funding and Financials


TouchNote has raised a total of £5 million in funding over a single round, closed on January 1, 2012, with an estimated valuation of $14 million as of July 2018. The funding has primarily come from growth equity investments.

  • Total Funding: £5 million

  • Valuation: $14 million


Notable Achievements and Recognition


TouchNote's app and website have won several awards for their user-friendly design and effective delivery system, ensuring customers' messages reach their loved ones promptly.

Recent Developments


  • Introduced a new feature for creating text stickers, enabling users to add Instagram-style stories to physical cards.

  • Collaboration with the Spencer and Vogue podcast as part of their marketing strategy to reach a broader audience.

  • Implemented various strategic offers and discounts to increase customer retention and manage cancellation rates effectively.


Competitor Profile



1. Postable


Overview: Postable specializes in sending greeting cards and stationery by mail. Users create and write cards online, which Postable then prints and mails out.

  • Headquarters: New York, NY

  • Company Size: 11-50 employees

  • Founded: 2012

  • Specialties: Mailing addresses, Stationery, Holiday Cards, Personalized Client Mail, Handwritten Notes, Customer Retention, Direct Mail

  • Notable Features:

  • Designer stationery cards

  • Free and secure online address book

  • Augmented reality features

  • Eco-friendly practices using 100% recycled paper


Recent Developments:
  • Recognized by Forbes for custom Christmas cards.

  • High rating (4.7) on Google Play with over 41,381 reviews.


2. Fizzer


Overview: Offers a mobile application to create and send fully customized postcards and other personalized items like photo albums and invitations.

  • Headquarters: Saint Egrève, France

  • Company Size: 11-50 employees

  • Founded: 2014

  • Specialties: Personalized Cards, Photo Albums, Invitations, Family Gazette

  • Notable Features:

  • Products made and printed in France

  • Over 3 million cards sent in 2022

  • Free shipping worldwide

  • Operates a 100% remote team


Recent Developments:
  • Launched a new square card format.

  • Partnership with "Jeune et Rose" for personalized stamps.


3. Popcarte


Overview: A French company providing a user-friendly platform to create custom postcards and greeting cards via mobile apps and an online platform.

  • Headquarters: France

  • Company Size: Not specified

  • Specialties: Personalized Postcards, Invitations, Greeting Cards

  • Notable Features:

  • High ratings on the App Store and Trustpilot

  • Customizable card options

  • Active B2B account management for personalized business stationery


Recent Developments:
  • Highly rated (4.3) on Glassdoor by employees.

  • Offering collaborative photo albums.


Additional Competitors


Postagram


  • Overview: Sends Instagram and Facebook photos as postcards.

  • Special Features: Limited edition designs, photo postcards for $1.99.

  • Ratings: 4.7 on Google Play; 4.9 on Apple Store.


Send A Stitch


  • Overview: Offers handmade, embroidered cards.

  • Special Features: Online custom order feature.

  • Recent Development: Active social media presence.


Other Providers


  • Sticky9

  • Loxley Colour

  • Frame Again


Market Insight


The market for personalized cards and postcards is crowded with several niche players. Companies like TouchNote must differentiate through usability, innovative product features, and unique partnerships and integrations.