Company Profile: Traceable by Harness

Background

Company Overview

Traceable, founded in 2020, emerged as a pioneering API security platform dedicated to safeguarding modern applications by securing APIs—the critical conduits for data exchange in microservices architectures. In February 2025, Traceable merged with Harness, an AI-native software delivery platform established in 2017, to form a unified entity under the Harness brand. This strategic consolidation aims to deliver an integrated DevSecOps platform that seamlessly combines software delivery and application security, ensuring robust protection throughout the software development lifecycle.

Mission and Vision

The combined entity is committed to enabling software teams to develop, deploy, and secure applications efficiently, embedding security at every stage of the software lifecycle. By integrating AI-driven solutions, the company strives to set a new standard in secure software delivery, balancing rapid innovation with uncompromised security.

Key Strategic Focus

Core Objectives

Unified DevSecOps Platform: Integrate software delivery and security into a cohesive platform, eliminating the need for disparate tools and processes.

AI-Driven Automation: Leverage artificial intelligence to enhance the speed, efficiency, and security of software development and deployment.

Comprehensive API Security: Provide end-to-end visibility and protection for APIs, addressing vulnerabilities inherent in modern microservices architectures.

Primary Markets

The company targets enterprises across various sectors, including finance, healthcare, and technology, that require secure and efficient software delivery solutions. Notable clients include United Airlines, Citibank, and Choice Hotels, who have reported significant improvements in deployment speed and cost reductions.

Financials and Funding

Funding History

Harness: In 2022, Harness secured a $230 million funding round, valuing the company at $3.7 billion.

Traceable: In 2024, Traceable raised $30 million, achieving a valuation of $500 million.

Post-Merger Financials

The merged entity is projected to generate over $250 million in annual recurring revenue in 2025, marking a 50% increase from the previous year. The combined valuation is estimated at approximately $5 billion.

Technological Platform and Innovation

Proprietary Technologies

AI-Native Software Delivery: Harness utilizes machine learning algorithms to monitor deployment quality, automatically rolling back failed deployments to minimize downtime and resource expenditure.

API Security Platform: Traceable offers comprehensive API security solutions, including API discovery, posture management, security testing, attack detection, and threat hunting, ensuring robust protection against sophisticated cyber threats.

Scientific Methodologies

Agentic AI: The company is developing a library of AI-native agents that leverage combined datasets from software development processes and API usage patterns to optimize and secure every stage of the software delivery lifecycle.

Leadership Team

Jyoti Bansal: Co-founder and CEO of both Harness and Traceable, Bansal previously founded AppDynamics, which was acquired by Cisco in 2017 for $3.7 billion. He continues to lead the merged entity, driving innovation and strategic growth.

Sanjay Nagaraj: Co-founder and CTO of Traceable, Nagaraj now serves as the General Manager of Harness' Application Security business, focusing on expanding security offerings and integrating them into the DevOps platform.

Competitor Profile

Market Insights and Dynamics

The DevSecOps market is experiencing rapid growth, driven by the increasing need for integrated security within the software development process. The convergence of development and security practices is leading to the emergence of unified platforms that address both aspects seamlessly.

Competitor Analysis

HashiCorp: Recently acquired by IBM, HashiCorp offers infrastructure automation tools that compete in the DevOps space.

Akamai: Through its acquisition of security startup Noname, Akamai has expanded its API security capabilities, positioning itself as a competitor in the API security domain.

Strategic Collaborations and Partnerships

The merger between Harness and Traceable itself represents a significant strategic collaboration, combining expertise in software delivery and API security to create a comprehensive DevSecOps platform. Both companies have been backed by industry-leading investors such as Unusual Ventures, Menlo Ventures, and IVP, who continue to support the unified entity's growth and innovation initiatives.

Operational Insights

Competitive Advantages

Integrated Platform: The unified DevSecOps platform eliminates the need for separate tools, streamlining workflows and reducing complexity for development teams.

AI-Driven Efficiency: Leveraging AI enhances deployment speed and security, providing a competitive edge in the rapidly evolving software development landscape.

Comprehensive Security: The platform's robust API security capabilities address critical vulnerabilities in modern applications, ensuring end-to-end protection.

Strategic Opportunities and Future Directions

The company is poised to capitalize on the growing demand for integrated DevSecOps solutions by expanding its AI-native agent library and enhancing platform capabilities. Future directions include deeper integration of security measures within the development pipeline and continuous innovation to address emerging threats in the software development ecosystem.