Tracers - Data, Fraud, and Risk Solutions

Background

Founded in 1996, Tracers specializes in providing cloud-based investigative and data research software. The company's mission is to empower professionals across various sectors—including law enforcement, private investigation, legal services, collections, and fraud prevention—with comprehensive access to public and private records. By offering a robust platform that aggregates billions of records, Tracers plays a significant role in enhancing investigative efficiency and accuracy.

Key Strategic Focus

Tracers focuses on delivering a versatile and user-friendly platform that caters to the diverse needs of its clientele. The company's core objectives include:

• Comprehensive Data Access: Providing access to over 42 billion records, encompassing people searches, asset searches, business searches, and more.

• Flexible Search Options: Offering single-seat, batch, and API search capabilities to accommodate various operational scales.

• Industry-Specific Solutions: Tailoring services for sectors such as law enforcement, legal firms, private investigators, and collections agencies.

Financials and Funding

As of the latest available data, Tracers reports an estimated annual revenue of $10 million, with a workforce of approximately 55 employees. In June 2022, Tracers was acquired by Enformion, a company specializing in data solutions, marking a significant milestone in its corporate journey.

Technological Platform and Innovation

Tracers distinguishes itself through its proprietary cloud-based platform, which offers:

• Extensive Data Aggregation: Access to a vast array of public and private records, including birth and death records, marriage records, social media profiles, asset records, and more.

• Advanced Search Capabilities: Intuitive search functionalities that allow users to perform comprehensive investigations efficiently.

• API Integration: Seamless integration with existing systems through API access, enabling automated and large-scale data retrieval.

Leadership Team

The leadership team at Tracers comprises experienced professionals dedicated to driving the company's mission:

• Terry Kilburn: Co-Founder, Director, and Chief Executive Officer. Terry has been instrumental in establishing Tracers as a leader in investigative data solutions.

• Erik Pickering: President. Erik oversees the company's strategic initiatives and operational execution.

• Clifton Kilburn: Chief Financial Officer. Clifton manages the financial health and fiscal strategies of the company.

• Chuck Lundquist: Chief Revenue Officer. Chuck leads the revenue generation strategies and sales operations.

• Michelle Russell: Vice President of Operations. Michelle ensures the efficiency and effectiveness of the company's operational processes.

• Greg Bartram: Vice President of Sales. Greg drives the sales strategies and client acquisition efforts.

Competitor Profile

Market Insights and Dynamics

The investigative data solutions market is characterized by a growing demand for comprehensive and accessible public records. Key trends include:

• Increased Digitalization: A shift towards digital platforms for data retrieval and analysis.

• Regulatory Compliance: Enhanced focus on compliance with data protection and privacy regulations.

• Integration Capabilities: Demand for solutions that seamlessly integrate with existing systems and workflows.

Competitor Analysis

Tracers operates in a competitive landscape with several notable players:

• LexisNexis Risk Solutions: A global data and analytics company offering services in compliance, credit risk, fraud prevention, and more.

• TLO (TransUnion's TLOxp): Provides skip tracing, investigative research, and risk management solutions with access to extensive public and proprietary data points.

• SEON: Offers fraud prevention solutions with a focus on real-time monitoring and data aggregation.

• Sift: Provides a fraud detection system with flexible, adaptive, and automated solutions for businesses of all sizes.

Strategic Collaborations and Partnerships

In June 2022, Tracers was acquired by Enformion, a company specializing in data solutions. This acquisition is expected to enhance Tracers' capabilities and expand its market reach.

Operational Insights

Tracers' strategic considerations include:

• Market Positioning: Emphasizing the comprehensiveness and reliability of its data to differentiate from competitors.

• Customer Support: Providing dedicated search experts and personalized support to enhance user experience.

• Flexible Solutions: Offering scalable solutions suitable for businesses of all sizes, from single-seat access to API integrations.

Strategic Opportunities and Future Directions

Looking ahead, Tracers aims to:

• Expand Data Coverage: Continuously enhance the breadth and depth of accessible records.

• Innovate Search Technologies: Develop more advanced search algorithms and tools to improve investigative efficiency.

• Strengthen Market Presence: Leverage the acquisition by Enformion to enter new markets and sectors.

Contact Information

For more information about Tracers and its services, please visit their official website: www.tracers.com.