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Track.Co

www.track.co link_icon

Company Research Report: Track.co



Company Overview



  • Name: Track.co

  • Mission of the Company: To support Customer Experience (CX) management with data-driven insights, offering a comprehensive ecosystem that ranges from Voice of the Customer indicators to AI-augmented CX data analysis.

  • Founded: 2015

  • Founded by: No information is available

  • Key People:

  • Tomás Duarte: CEO and Co-founder. One of the main references in Customer Experience in Brazil, certified from institutions such as Harvard, Disney, and University of Illinois.

  • Headquarters:

  • Belo Horizonte, MG: Rua Sergipe, 1.440 - WeWork - 9º andar, sala 108 Savassi, Belo Horizonte | MG | 30130-174

  • São Paulo, SP: Av. Paulista, 854 - Market Up - 17° andar, Bela Vista, São Paulo | SP | 01311-100

  • Vitoria, ES (Fiscal Address): Praça Presidente Getúlio Vargas, 35, sala 506, Centro, Vitória | ES | 29010-350

  • Number of Employees: No information is available

  • Revenue: No information is available

  • Known For: Reference in Customer Experience management in Brazil. Provides solutions for improving buying journeys, reducing churn, and increasing revenue.


Products



Track.co offers solutions designed for various market segments to enhance Customer Experience, including:

  • Sectors Served:

  • Health

  • Insurance

  • Retail

  • Others

  • High-Level Product Description: A platform for managing Customer Experience through data collection, analytics, and insights, improving customer satisfaction and loyalty. Enables live dashboards, external feedback importation, and configuring surveys with jump logic on preferred customer channels.


Key Features:



  • Monitoring Customer Experience:

  • Collects insights through strategic questionnaires and surveys.

  • Utilizes ideal metrics for different moments in the client's purchase experience.


  • Data Analytics:

  • Automated reports consolidating data analysis collected through surveys.

  • Generates real-time insights to refine CX strategies.


  • Support & Expertise:

  • Professional team provides guidance from CX diagnostics through implementation and ongoing strategy monitoring.


  • Multi-channel Feedback Collection:

  • Available channels: Email, SMS, WhatsApp, QR Code, Widget.


  • Actionable Insights & Strategy Development:

  • Provides a structured method for converting customer feedback into meaningful actions for improved CX outcomes.


Recent Developments



  • New Features:

  • Introduction of real-time automated analytics reports for improved decision-making.

  • Enhanced multi-channel feedback capabilities for broader outreach and better data collection.


  • Strategic Partnerships:

  • No information is available


  • New Products Launched:

  • No information is available


Track.co positions itself as a vital partner for businesses striving for excellence in Customer Experience, emphasizing data-driven strategies and continuous support to ensure effective CX management.