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Tracksuit

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Tracksuit Company Research Report



Company Overview



Name: Tracksuit

Mission: "Powering the future of brand marketing."

Founding: No information is available.

Founders: No information is available.

Key People:
  • Connor Archbold, Co-Founder and Co-CEO

  • Matthew Herbert, Co-Founder and Co-CEO

  • Elly Strang, Author of the Series A Announcement Article


Headquarters: No information is available.

Number of Employees: Over 60 full-time employees as of 2023.

Revenue: No information is available.

Industry Recognition and Customers: Trusted by notable brands such as Bondi Sands, Nature's Fynd, Reef, BePure, Naked Life, and Pepper Money.

What is the Company Known For:
Tracksuit is renowned for its innovative, affordable, and user-friendly brand tracking platform that helps companies measure and understand their brand health. It champions the importance of brand marketing through data-driven insights.

Products



Tracksuit offers a unique brand tracking solution focusing on:
1. Brand Health Measurement:
  • Dashboard: Beautiful and holistic.

  • Customizable Views: Toggle among different data views to get comprehensive brand health insights you can present to team members.

  • Real-Time Insights: Continuous surveying and up-to-date brand health data.

  • Accessibility: Platform designed to be user-friendly for marketers at various levels.


2. Insights and Data:
  • Surveys: Conducts thousands of surveys weekly across global panels.

  • Report Generation: Regular updates and detailed reports to track brand metrics like awareness, consideration, and preference.


Key Features of Tracksuit Products:


  • Beautiful Dashboard: Offers a clean, visually appealing interface that marketers enjoy viewing and manipulating.

  • Affordable: Provides insights comparable to enterprise-level solutions at a fraction of the cost.

  • Always-On: Maintains up-to-date metrics by continuously surveying consumer opinions throughout the year.

  • Customizable Insights: Allows for easy navigation and filtering of data to extract meaningful insights.

  • Data Democratization: Empowers entire marketing teams to access and analyze data independently.


Recent Developments



Financing and Growth


  • Series A Funding: Raised $13.5 million USD in Series A funding on February 28, 2024, led by Altos Ventures and Footwork. This funding will help expand Tracksuit's presence in the US and UK markets.

  • Notable Investors: Included Lenny Rachitsky (ex-Airbnb), Allbirds Co-Founder Tim Brown, and frank body Co-Founder Bree Johnson.

  • Strategic Goal: The new funding will enhance their platform's capabilities and accelerate growth efforts globally.


Product Enhancements and Partnerships


  • Partnership with Altos Ventures: Strategic partnership aims to promote the importance of data-driven brand marketing.

  • New Milestones Feature: Allows users to set campaign milestones and track their impact on brand metrics in real-time.

  • Strategic Tool Improvements: Enhancing survey capabilities to provide deeper regional insights within the US market.


Customer Success Stories


  • Steve Madden: Used Tracksuit to effectively measure and improve brand awareness among various audience groups through multi-channel campaigns.

  • Pepper Money: Leveraged Tracksuit to demonstrate a significant 4% lift in consideration and preference among its target audience, crucial for maintaining board confidence and securing investment.


New Insights and Tools


  • Brand Benchmarks Tool: Introduced annual brand growth benchmarks calculated from extensive industry data, providing context and achievable goals for customers.

  • Imagery Feature Overhaul: Updated the imagery page to better reflect brand associations and preferences based on consumer feedback.

  • Case Studies: Published multiple case studies highlighting successful brand tracking and campaign outcomes for clients like Bondi Sands, Nature’s Fynd, and Naked Life.


Community and Thought Leadership


  • Industry Articles: Released educational content focusing on brand marketing strategies, such as "Why your marketing strategy should be at least 50% brand marketing" and detailed guides on staying relevant in changing markets.

  • Webinars and Events: Regularly hosts events and webinars to share insights and engage with the marketing community.


Conclusion


Tracksuit has positioned itself as a leader in affordable, user-friendly, and always-on brand tracking solutions. Its commitment to enhancing its platform and services through continuous improvement and strategic funding underscores its dedication to empowering brands to grow sustainably and effectively. The company's client success stories and strategic expansions highlight the significant impact of its solutions on the global marketing landscape.