TC

Traction Complete

www.tractioncomplete.com link_icon

Company Research Report: Traction Complete



Company Overview



Name: Traction Complete
Mission: Untangling data complexity for revenue growth. Traction Complete aims to simplify data management in Salesforce, helping businesses uncover insights that empower data-driven decisions.
Founded: 2016, as a subsidiary of Traction on Demand, which initially started in 2007 as a Salesforce-exclusive consultancy.
Key People:
  • David Nelson - Chief Executive Officer

  • Ernesto Valdes - Chief Technology Officer

  • Jayme Smithers - Chief Revenue Officer

  • Bec Henrich - VP of Marketing

  • Arash Narchi - Director of Sales


Headquarters: No information is available
Number of Employees: No specific number mentioned; referenced growth statistics.
Revenue: No information is available
What is the company known for: Traction Complete is recognized for providing data management solutions for Salesforce, specifically tailored to RevOps. The company boasts expertise in Salesforce data management, leveraging years of consulting and customer interactions.

Products



Products Offered:
  • Complete Hierarchies

  • High-level: Automates account hierarchy creation and management in Salesforce.

  • Key Features: Automated hierarchy building, customization, enterprise selling insights, visualization.


  • Complete Leads

  • High-level: Automates lead matching and assignment in Salesforce.

  • Key Features: Lead-to-account matching, customizable match criteria, SLA management, real-time data updates.


  • Complete Clean

  • High-level: Detects and removes duplicates in Salesforce.

  • Key Features: Mass deduplication, customizable survivorship criteria, proactive deduplication.


  • Complete Influence

  • High-level: Visualizes relationship maps and stakeholder influence.

  • Key Features: Visualization of corporate structures, auto-sync with Salesforce fields, customizable contact cards.


Recent Developments



Recent Developments:
  • Product Launches:

  • 2023 saw the release of Complete Influence on the AppExchange for stakeholder relationship mapping.

  • New Partnerships: Not specified in the data.

  • Product Enhancements: Archer, one of the customer stories highlighted, successfully utilized Traction Complete to reduce manual operation efforts by 95% through automation in lead assignments and data cleaning.


New Features Added:
  • Features such as SLA timers and advanced routing capabilities for more efficient workflow management in Salesforce features prominently in recent updates.


Strategic Growth:
  • Significant focus on expanding Salesforce integration, customer onboardings, and broadening product capabilities to meet diverse RevOps needs.


_Traction Complete products are 100% Salesforce native, ensuring data remains secure within customers' Salesforce orgs and offering no need for external integration maintenance._



This report summarizes the operations, products, and recent strategic initiatives of Traction Complete, with a focus on its contributions to Salesforce data management and operations optimization.