Traffic Tech Company Profile

Background

Traffic Tech is a global third-party logistics (3PL) provider established in 1988, with its U.S. headquarters in Chicago, Illinois, and Canadian headquarters in Montreal, Quebec. The company offers comprehensive supply chain and transportation solutions, including surface transportation services (Less-Than-Truckload, Full Truckload, and intermodal), international services (air and ocean), distribution, warehousing, freight management, and supply chain consulting.

Key Strategic Focus

Traffic Tech specializes in delivering customized logistics solutions tailored to the unique requirements of each client. The company's core objectives include:

Mid-Market Focus: Concentrating efforts on clients with similar characteristics to ensure an elevated customer experience.

Simplicity: Meeting clients where and how they prefer to do business, with decision-making at the required level and speed.

Flexible & Accessible Data: Providing prompt, accurate data formatted for easy decision-making, acknowledging each client's unique approach to data.

Expertise: Offering human experience across all modes of transportation, specializing in designing solutions for raw materials to manufacturing and finished goods to market globally.

Real Transparency: Extending visibility into operations and service beyond just freight location.

Pricing Intelligence: Leveraging historical data to evaluate performance in international markets without bias, ensuring optimized future purchases.

Financials and Funding

As of May 2025, Traffic Tech reported annual revenues of approximately $750 million, with a workforce of around 1,300 employees across six continents. The company has experienced significant growth, achieving $1 billion in sales in 2020.

Technological Platform and Innovation

Traffic Tech distinguishes itself through the integration of advanced technology and a network of elite trading partners. The company has developed proprietary tools and platforms to enhance logistics operations, including:

LTL Rating Tool: Launched in 2013, this tool empowers customers to access rates and book their own Less-Than-Truckload shipments through a user-friendly interactive website.

Tracking Mobile App: Introduced in 2019, the app provides customers with real-time solutions for monitoring their shipments on the go.

Leadership Team

Traffic Tech's leadership team comprises experienced professionals dedicated to driving the company's growth and innovation:

Brian Arnott: Chief Executive Officer

Shawn Roach: Chief Operating Officer

Marcia Robitaille: Chief Revenue Officer

David Weller: Chief Financial Officer

Danielle Wolfenden: Chief Administrative Officer

Jeffrey Posluns: Chief Information Officer

Melissa Dimitriadis: Chief Legal Officer

Kevin Nelson: Vice President of Sales, USA

Judith Montenegro: Senior Operations Manager, Mexico

Murray Bannerman: Vice President, North America

Lee Purdy: Managing Director, Europe

Colleen Stevens: Vice President of Operations

Christy Daley: Vice President of Business Operations

Steve Viger: Chief Commercial Officer, Global Development

Shaun Upper: Senior Vice President of Sales Canada

Competitor Profile

Market Insights and Dynamics

The logistics industry is experiencing significant growth, driven by globalization, e-commerce expansion, and technological advancements. Companies are increasingly seeking efficient and flexible supply chain solutions to meet dynamic market demands.

Competitor Analysis

Traffic Tech operates in a competitive landscape with several notable companies:

Knight Transportation: A truckload motor shipping carrier offering a range of logistics services.

Wijnne Barends: A shipping company specializing in maritime logistics.

Warren Transport: Provides transportation and shipping services across various sectors.

Keystone Dedicated Logistics: A third-party logistics company offering shipping solutions.

Strategic Collaborations and Partnerships

Traffic Tech has engaged in strategic partnerships to enhance its service offerings:

E2open Partnership: In July 2023, Traffic Tech partnered with E2open to provide real-time rating and spot market freight rates, enhancing visibility and efficiency for customers.

Operational Insights

Traffic Tech's strategic considerations include:

Global Expansion: The company has expanded its offices to Hamburg, Germany, demonstrating a strategic move into the European market and creating opportunities to engage with new clients and partners in the region.

Warehouse Infrastructure Investment: Investments in warehouse infrastructure signal readiness to support existing and new business demands, attracting clients seeking reliable logistics partners with significant operational capacity.

Strategic Opportunities and Future Directions

Traffic Tech's strategic roadmap includes:

Technological Advancements: Continued development and integration of proprietary technologies to enhance logistics operations and customer experience.

Market Expansion: Further expansion into international markets to diversify service offerings and client base.

Sustainability Initiatives: Implementing eco-friendly practices and solutions to meet the growing demand for sustainable logistics services.

Contact Information

For more information, visit Traffic Tech's official website.

Connect with Traffic Tech on LinkedIn.

Note: Specific contact details such as email addresses, phone numbers, and physical addresses are not provided in this profile.