TRAFiX LLC Company Profile

Background

TRAFiX LLC, established in 2013, is a broker-neutral financial technology (FinTech) company specializing in order and execution management systems (OEMS) and FIX connectivity solutions for the global capital markets. The company operates with a team of approximately 160 employees across multiple continents, including North America, Europe, and Asia.

TRAFiX's mission is to provide innovative, scalable, and modular trading solutions that address the functional and regulatory requirements of the financial services industry. Their vision is to enhance market efficiency and streamline operations for financial institutions through cutting-edge technology. The company's primary focus is on electronic trading solutions for equities, options, and complex options, with an open architecture that allows for the addition of future asset classes.

Key Strategic Focus

TRAFiX's strategic objectives include:

Product Development: Accelerating the development of their OEMS solutions to meet the evolving needs of the global trading community.

Market Expansion: Extending their presence in key markets, including the United States, Canada, and Europe.

Technological Innovation: Leveraging the latest advancements in software development and enterprise architecture to enhance trading performance and productivity.

Client Integration: Providing seamless integration with clients' existing technology ecosystems to lower the total cost of ownership.

The company specializes in electronic trading solutions for equities, options, and complex options, with plans to expand into additional asset classes. Key technologies utilized include real-time FIX connectivity and normalized API interfaces.

Financials and Funding

As of July 2025, TRAFiX LLC's estimated annual revenue is approximately $49.7 million, with an estimated revenue per employee of $277,458. In November 2023, the company secured a strategic growth investment from Marlin Equity Partners, marking the first institutional capital raised since its inception. This investment is intended to accelerate product development, support expansion goals, and invest in talent acquisition.

Pipeline Development

TRAFiX's product pipeline includes:

Order and Execution Management System (OEMS): A multi-asset, multi-geography trading system supporting electronic trading for equities, options, and complex options.

FIX Connectivity Solutions: Real-time FIX connectivity and normalized API interfaces designed to address the functional and regulatory requirements of the financial services industry.

The company continues to enhance these offerings to meet the evolving needs of the global trading community.

Technological Platform and Innovation

TRAFiX differentiates itself through:

Proprietary Technologies: Development of a broker-neutral OEMS solution with an open architecture supporting multiple asset classes.

Scientific Methods: Utilization of advanced software development and enterprise architecture to enhance trading performance and productivity.

AI-Driven Capabilities: While specific AI-driven capabilities are not detailed, the company's focus on technological innovation suggests potential integration of AI in future developments.

Leadership Team

The executive team at TRAFiX includes:

Walter Fitzgerald: Co-Founder and CEO, leading the company's strategic direction and growth initiatives.

Michael Ottrando: Managing Director and Global Head of Sales, overseeing global sales operations and client relationships.

Dilanthi De Alwis-Mummert: Chief Financial Officer, responsible for financial strategy and operations.

Marc Knoop: Chief Technology Officer, leading technology strategy and product development.

Scott Goodman: Chief People Officer, focusing on talent acquisition and organizational development.

Craig Swain: Executive Vice President, contributing to technological advancements and operational efficiency.

Jeremy Schlachet: Executive Vice President, driving growth and strategic direction across the company's network.

Scott Sears: Executive Vice President, leading strategic growth and sales management initiatives.

Augie Picado: Vice President of Marketing, overseeing global marketing strategies and initiatives.

Michael Meeks: Vice President of Enterprise Risk Management, managing risk and compliance functions.

Milton Magos: Vice President, Mexico, leading operations and market expansion in Mexico.

Competitor Profile

Market Insights and Dynamics

The financial technology sector, particularly in order and execution management systems and FIX connectivity solutions, is characterized by rapid technological advancements and increasing regulatory requirements. Companies in this space must continuously innovate to meet the evolving needs of global capital markets.

Competitor Analysis

Key competitors to TRAFiX include:

Plaid: A financial technology company offering data connectivity solutions.

Ariba Commerce: A procurement and supply chain management platform.

Broadridge Order Management: A provider of order management solutions for financial institutions.

These competitors offer various solutions within the financial technology and trading sectors, each with unique value propositions.

Strategic Collaborations and Partnerships

In July 2021, TRAFiX entered into a multi-year agreement with NYSE Group, Inc., providing NYSE American Options and NYSE Arca Options Floor Brokers with seamless electronic integration to NYSE Pillar via TRAFiX's advanced options Order Management System and global FIX network.

Operational Insights

TRAFiX's strategic considerations include:

Market Position: Strengthening its position in the global capital markets by expanding product offerings and geographic reach.

Competitive Advantages: Leveraging a broker-neutral, open architecture platform to provide flexible and scalable trading solutions.

Differentiators: Emphasizing technological innovation and seamless integration with clients' existing systems to enhance trading performance and reduce total cost of ownership.

Strategic Opportunities and Future Directions

TRAFiX aims to:

Expand Product Offerings: Develop solutions for additional asset classes beyond equities and options.

Enhance Technological Capabilities: Integrate advanced technologies, potentially including AI, to further improve trading performance and efficiency.