TG

Trailmix Games

www.trailmixgames.com link_icon

Company Research Report: Trailmix Ltd.



Company Overview


  • Name: Trailmix Ltd.

  • Mission: To foster a culture of trust, respect, and creativity that allows the creation of beautiful, long-lasting games for everyone.

  • Founded: December 2017

  • Founders: Caro (CEO) and Tristan (Chief Creative Officer and Co-Founder)

  • Key People:

  • Caro, CEO and Co-Founder

  • Tristan, Chief Creative Officer and Co-Founder

  • Richard, CTO

  • Headquarters: Tileyard Studios, near Kings Cross station, London, UK

  • Number of Employees: No specific number provided; however, the team's growth milestones suggest significant expansion.

  • Revenue: No information is available.

  • Company Recognition: Known for creating free-to-play mobile games that combine rich storytelling with engaging gameplay. Trailmix's game "Love & Pies" has been highly successful, reflecting the company's values of inclusivity and creativity.


Products


  • Main Product: Love & Pies

  • Description: A free-to-play mobile game incorporating rich storytelling and engaging puzzle mechanics.

  • Key Features:

  • Diverse characters

  • Storylines with romance

  • Fun events like "Edwina’s Cash Dash" and "Yuka’s Date Dash"

  • Unique seasonal stories through a Season Pass

  • Continuous addition of new game days and exclusive events


Recent Developments


  • New Product Launches:

  • September 2021 marked the launch of "Love & Pies."

  • New Features/Updates:

  • 2022: Introduction of story-driven events, new game days, and unique characters in "Love & Pies."

  • September 2023: Celebrated the second anniversary of "Love & Pies" with in-game to real-life cake transformation events.


  • Partnerships and Acquisitions:

  • February 2018: Trailmix raised $4.2 million in seed funding from Supercell.

  • May 2022: Supercell acquired a majority stake in Trailmix, investing $60 million to enhance the growth of "Love & Pies."


  • Awards and Recognitions:

  • August 2023: "Love & Pies" received the "Google's Choice" Award at the Green Game Jam Awards for their environmental advocacy event.

  • November 2023: "Love & Pies" won "Best Puzzle Game" at the TIGA Games Industry Awards.

  • September 2023: Recognized as one of the Best Places to Work in the Games Industry by GamesIndustry.Biz.


  • Expansion:

  • October 2023: Launch of a new studio in Berlin led by industry veterans Annelie Biernat and Christopher Parschat.

  • April 2024: Trailmix named as a Tech Nation "Future Fifty" company, indicating its potential to achieve significant growth.


Overall, Trailmix Ltd. has rapidly established itself as a key player in the mobile gaming industry, emphasizing rich storytelling and inclusive gaming experiences. The company's partnership with Supercell underscores its strong growth trajectory and potential for future success.