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Trails

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TRAILS: Company-Focused Market Research Report



Company Overview



  • Name: TRAILS, a project of Tides Center

  • Mission: TRAILS aims to transform the landscape of youth mental health care delivery by equipping school staff with the training and resources they need to provide evidence-based and culturally responsible programming. The mission is to ensure that all children and teens have equitable access to effective mental health services.

  • Founded: TRAILS began in 2013 as a university research organization and transitioned to a 501(c)3 fiscal sponsorship model in 2022.

  • Founder: Elizabeth Koschmann

  • Key People:

  • Elizabeth Koschmann: Founder and CEO

  • Natalie Rodriguez-Quintana: Chief Clinical and Research Officer

  • Lauren Kazee: Vice President of National Partnerships

  • Abby Gray: Chief Innovation and Implementation Officer

  • Headquarters: Most staff are based in Ann Arbor, Michigan, USA.

  • Number of Employees: No information is available.

  • Revenue: No information is available.

  • Known For: TRAILS is known for embedding effective mental health programming into schools, providing evidence-based training and program materials focused on mental wellness.


Products



TRAILS offers school-based mental health programs organized into a three-tiered model:

  • Tier 1: Social and Emotional Learning

  • Description: This program helps all young people develop life skills to thrive.

  • Key Features: Universal education and awareness, skills for general emotional health improvement.


  • Tier 2: CBT and Mindfulness

  • Description: Sessions provide students with skills to manage common mental health concerns.

  • Key Features: Targeted early intervention for students needing support with depression and anxiety.


  • Tier 3: Suicide Prevention and Risk Management

  • Description: Policies and programs that reduce stigma and encourage help-seeking behavior.

  • Key Features: Crisis intervention, ensuring students at risk of suicide receive necessary care.


Recent Developments



Recent updates and strategic directions include:

  • New Product Developments:

  • Updated CBT and Mindfulness manuals and family letters for the 2024-2025 school year.

  • Introduction of new student resources, additional Spanish language materials, and minor updates to existing resources.


  • Feature Enhancements:

  • New dashboard features, including improved family letter access and a personal download history page to track updates.


  • Partnerships and Support:

  • TRAILS receives support from a range of donors and foundations, including the Michigan Department of Education, Blue Cross Blue Shield of Michigan Foundation, and The Kresge Foundation, among others.


Organizational Impact



TRAILS has reached over 10,000 school staff and mental health professionals with its training and resources. It aims to significantly transform the delivery of youth mental health care, particularly in Title I designated schools, and address disproportionate barriers faced by marginalized groups.

Research and Evaluation



TRAILS, in collaboration with the Youth Policy Lab at the University of Michigan, conducts rigorous evaluation including randomized controlled trials to measure program outcomes. The organization has a lengthy history of scholarship in youth mental health and implementation science.

Final Note:



This report summarizes TRAILS as a pivotal player in school-based mental health intervention, championing a model that hopes to widely improve mental health accessibility and efficacy among youth populations nationwide.