Company Market Research Report: Trak Software

Company Overview

• Name: Trak Software

• Mission: To increase the value of sponsorship assets by improving the productivity and efficiency of people who buy, sell, or consult on them.

• Founded: In 2012

• Founder: Cameron Oliver

• Key People:

• Cameron Oliver (Founder)

• Kate Kasabula (Vice President, Client Services at Baltimore Ravens)

• Headquarters: No information is available.

• Number of Employees: No information is available.

• Revenue: No information is available.

• Company's Recognition: Trak Software is known as the #1 activation software used by NFL teams, agencies, and Fortune 500 companies worldwide. It is regarded for its capabilities in streamlining sponsorship management.

Products

Trak Sponsorship Management Platform

• Description: Trak is designed to centralize the management of sponsorship assets, empowering brands, agencies, and properties to streamline inventory, track activations, and measure ROI efficiently.

• Key Features:

• Centralized Sponsorship Asset Management: Manage all assets in one place.

• Inventory Management: Organize and manage all assets centrally.

• Collaboration: Enhances internal and external communications.

• Dashboards & Reports: Provides a real-time view of sponsorship status and health.

• Mobile App: Access sponsorship management on the go.

• Automated Recaps: Streamlines the recap process, allowing for quick reports.

• Account Health Scorecard: Helps refine collaboration for sustained success.

• Events Calendar & Notifications: Manage deadlines and opportunities efficiently.

• Pipeline Tracker: Facilitates better deal management to increase revenue.

Recent Developments

• New Products:

• Introduction of a Mobile App to allow users to manage partnerships anywhere.

• New Features:

• SOC Compliance achievement for enhanced data security and regulation.

• Introduction of Account Health Scorecard for better partnership management.

• Partnerships:

• A significant partnership with The Coca-Cola Company to streamline their sponsorship management.

• Additional Developments:

• Various case studies illustrating the transformation of sponsorship management for clients like the Utah Jazz, Baltimore Ravens, and more.

Overall Analysis

Trak Software provides a compelling solution for managing sponsorship assets effectively. With a range of features aimed at simplifying and streamlining sponsorship management, it allows users to focus more on strategy rather than process, improving overall partnership value. Recent partnerships and feature expansions demonstrate Trak's commitment to innovation and client satisfaction, solidifying its position in the sponsorship management industry.