Treasure Island Hotel & Casino - Comprehensive Analysis Report
Summary
Treasure Island Hotel & Casino, also known as TI, is a pirate-themed resort located on the Las Vegas Strip in Paradise, Nevada. The resort aims to offer a contemporary style with a high-energy atmosphere. Its features include rooms and suites, a tropical pool, a spa and salon, live casino gaming, bars, shows, and nightlife. Treasure Island was developed by Steve Wynn through his company, Mirage Resorts and opened on October 26, 1993. It is currently owned by Phil Ruffin.
1. Strategic Focus & Objectives
Core Objectives
- Treasure Island focuses on providing a resort experience with a contemporary style and high-energy atmosphere.
- The resort aims to offer diverse entertainment options, including casino gaming, live shows, restaurants, and nightlife.
- TI emphasizes providing value through deals and promotions.
Specialization Areas
- Specializes in resort experiences, entertainment, and casino gaming
- Focuses on contemporary style and a high-energy atmosphere
- Offers various entertainment options, including live shows, restaurants, and nightlife
Target Markets
- Targets tourists and visitors seeking entertainment, gaming, and relaxation on the Las Vegas Strip.
2. Financial Overview
Funding History
- Treasure Island is privately owned by businessman Phil Ruffin.
- In 2021, TI secured a $200 million loan from a group of lenders including J.P. Morgan Chase, Credit One Bank, and Western Alliance Bank.
3. Product Pipeline
Key Products/Services
- Not Available.
4. Technology & Innovation
Technology Stack
- Not Available.
5. Leadership & Management
Executive Team
- Owner: Phil Ruffin
- Executive Vice President and General Manager: Najam Khan
- Vice President of Casino Marketing: Kevin Turra
- CEO: Mlungisi M.
Recent Leadership Changes
- No significant leadership changes were noted.
6. Competitive Analysis
Major Competitors
- Not Available.
7. Market Analysis
Market Overview
- Treasure Island is positioned on the highly competitive Las Vegas Strip, among numerous other hotel and casino resorts.
- The resort caters to tourists and visitors seeking entertainment, gaming, and relaxation.
8. Strategic Partnerships
- Treasure Island is connected by pedestrian bridges to the Fashion Show shopping mall and Grand Canal Shoppes.
- It is also a short walk from the Venetian/Palazzo and Wynn/Encore.
- Treasure Island hosts Mystère, a Cirque du Soleil show.
9. Operational Insights
- Treasure Island includes a 47,927 sq ft (4,452.6 m2) casino and 2,885 rooms in a 36-story tower.
10. Future Outlook
Strategic Roadmap
- Not Available.
