treble

Background

Treble is a boutique public relations agency specializing in accelerating exits for B2B technology companies. Founded in 2013 and headquartered in Austin, Texas, Treble has established itself as a strategic partner for venture-backed startups and enterprises, guiding them from seed-stage funding to successful exits. The agency's mission is to drive investor awareness, lead generation, strategic partnerships, and talent acquisition, transforming challenger brands into market leaders. Treble's vision is to be the premier PR agency that propels technology companies toward successful exits through innovative and strategic communication strategies.

Key Strategic Focus

Treble's strategic focus encompasses:

• Venture-Backed Startups and Enterprises: Collaborating with companies from seed-stage to pre-IPO, providing scalable PR solutions tailored to growth-stage needs.

• Enterprise Technology Practice: Expanding expertise to late-stage enterprise tech brands and publicly traded global technology companies, including sectors like cybersecurity, DevOps, edge computing, IoT, cloud storage, and SaaS across various verticals such as FinTech, HealthTech, RetailTech, GovTech, and ClimateTech.

• Funding Accelerator Program: Offering a unique 30-day project sprint focused on launching earned media campaigns around funding rounds for startups and new funds raised by venture capital firms.

Financials and Funding

Treble has demonstrated consistent financial growth, achieving a 63% revenue increase between 2021 and 2022, marking the ninth consecutive year of record growth since its inception. The agency's scalable pricing model is designed to adapt to the specific needs of growth-stage companies, ensuring flexibility and alignment with client objectives.

Pipeline Development

Since 2013, Treble has been instrumental in propelling 25 startups to successful exits, including three IPOs and more than 100 funding launches. Notable exits include TrendKite (acquired by Cision), Favor (acquired by H-E-B), StackEngine (acquired by Oracle), Boxer (acquired by VMware), and Joyride (acquired by Google).

Technological Platform and Innovation

Treble differentiates itself through:

• Funding Accelerator Program: A structured 30-day initiative that maximizes earned media coverage for funding announcements, providing startups with a foundation of global brand visibility and investor awareness.

• Enterprise Technology Practice Group: Led by Senior Vice President Matt Grant, this group focuses on expanding the agency's client portfolio to include late-stage and public companies, offering specialized PR strategies tailored to enterprise technology sectors.

Leadership Team

• Ethan Parker: Founder and CEO, with a background in strategic communications and a focus on accelerating exits for technology companies.

• Matt Grant: Senior Vice President, leading the Enterprise Technology Practice Group, bringing extensive experience in enterprise tech PR.

• Will Kruisbrink: Vice President in the San Francisco office, formerly a Senior Vice President and Partner at another B2B tech agency, where he established its enterprise tech practice and led its West Coast expansion.

• Jim Cameron: Director in the San Diego office, with experience working with companies ranging from early-stage startups to large tech firms.

Leadership Changes

In June 2023, Treble expanded its West Coast presence by hiring senior executives:

• Will Kruisbrink: Joined as Vice President in the San Francisco office.

• Jim Cameron: Joined as Director in the San Diego office.

These appointments aim to strengthen Treble's presence in key technology hubs and enhance service delivery to clients across the West Coast.

Competitor Profile

Market Insights and Dynamics

The public relations industry, particularly within the technology sector, is experiencing significant growth. As technology companies increasingly seek strategic communication partners to navigate competitive markets, agencies like Treble play a crucial role in shaping brand narratives and driving business outcomes.

Competitor Analysis

Treble operates in a competitive landscape alongside other PR agencies specializing in technology communications. Key competitors include:

• Edelman: A global communications firm offering a wide range of services, including technology PR.

• Weber Shandwick: Known for its strategic communications and engagement in the tech sector.

• FleishmanHillard: Provides integrated communications services with a focus on technology clients.

Treble differentiates itself through its specialized focus on accelerating exits for venture-backed startups and its unique programs like the Funding Accelerator Program.

Strategic Collaborations and Partnerships

Treble has developed strategic partnerships with venture capital firms, assisting in launching new funds and supporting portfolio companies. Notable collaborations include:

• True Wealth Ventures: Assisted in launching new funds, securing extensive national and regional coverage.

• Next Coast Ventures: Collaborated on funding launches and strategic communications.

• S3 Ventures: Partnered to announce new funds and support portfolio companies.

Operational Insights

Treble's strategic considerations include:

• Scalable Pricing Model: Tailored to meet the needs of growth-stage companies, allowing flexibility as clients evolve from early funding rounds to pre-IPO stages.

• Geographic Expansion: Establishing a presence in key technology hubs like San Francisco and San Diego to better serve clients and tap into regional tech ecosystems.

• Specialized Practice Groups: Formation of Enterprise Technology and Cybersecurity Practice Groups to provide focused services.