tree3 Company Profile

Background

tree3 is a social commerce platform that empowers creators, influencers, and businesses to monetize their online presence by establishing customized online stores. Founded in 2017 and headquartered in Dallas, Texas, tree3's mission is to transform influence into income by providing a seamless e-commerce experience that integrates with social media platforms. The company leverages advanced technologies to streamline the online shopping process, allowing users to curate products from multiple retailers into a single storefront without the need for redirects.

Key Strategic Focus

tree3's strategic focus centers on:

Empowering Creators and Influencers: Enabling individuals to build personalized online stores that reflect their brand and engage their audience effectively.

Seamless E-Commerce Integration: Utilizing patented AI-driven robotic process automation (RPA) to facilitate a unified shopping experience with zero redirects and multi-cart checkout capabilities.

Expanding Retail Partnerships: Collaborating with a diverse range of retailers and brands to offer a vast product catalog, enhancing the shopping experience for end-users.

Data-Driven Insights: Providing real-time analytics and compliant first-party data to help users optimize their sales strategies and understand customer behavior.

Financials and Funding

tree3 has undergone several funding rounds to support its growth:

Seed Round (January 2017): Raised $4 million.

Seed Round (February 2018): Secured an additional $10 million.

Series A (May 2023): Amount undisclosed.

Series B: Raised $20 million.

Notable investors include 64K Asset Management and Osuna Partners. The capital raised has been utilized to enhance the platform's technological capabilities, expand the user base, and establish strategic partnerships.

Technological Platform and Innovation

tree3 distinguishes itself through its proprietary technological platform:

Patented AI RPA: Automates the e-commerce process, allowing users to add millions of products to their stores effortlessly.

Unified Checkout Experience: Enables customers to purchase products from multiple retailers within a single transaction, eliminating the need for multiple checkouts.

Compliant First-Party Data: Offers real-time analytics and insights, empowering users to make informed decisions and optimize their sales strategies.

Leadership Team

tree3's leadership comprises experienced professionals dedicated to driving the company's mission:

Katina Kenyon: Chief Executive Officer

Roberta Lang, JD: Chief Operating Officer and Board Member

Mark Abrams: Co-Founder, Chief Investment Officer, and Secretary

Heather Baumli: Chief Revenue Officer

Christian Groenke: Co-Founder and Board Member

Competitor Profile

Market Insights and Dynamics

The social commerce market is experiencing significant growth, driven by the increasing influence of social media platforms on consumer purchasing decisions. The integration of e-commerce with social media has created new opportunities for creators and influencers to monetize their content.

Competitor Analysis

Key competitors in the social commerce and e-commerce platform space include:

Ecwid: Provides a platform for small businesses to create online stores and integrate them with existing websites and social media.

Shopify: A leading e-commerce platform that allows businesses to set up online stores and sell products across various channels.

LTK (formerly LIKEtoKNOW.it): Focuses on enabling influencers to monetize their content by linking products featured in their posts.

SuperOrdinary: Specializes in bringing global brands to new markets through influencer partnerships and social commerce strategies.

Strategic Collaborations and Partnerships

tree3 has established significant partnerships to enhance its platform and expand its reach:

Sideview Ventures: In April 2023, tree3 closed a major investment deal with Sideview Ventures to advance the creator economy. Sideview Ventures owns Un/Comm Media Agency and PFC3, both of which align with tree3's mission to empower creators and brands.

Operational Insights

tree3's strategic considerations include:

Market Positioning: Differentiating itself through a seamless, unified shopping experience that benefits both creators and consumers.

Competitive Advantages: Leveraging proprietary AI-driven technology to offer a unique e-commerce solution that integrates with social media platforms without redirects.

User Empowerment: Providing tools and insights that enable users to build and manage their online stores effectively, fostering a sense of ownership and control.

Strategic Opportunities and Future Directions

Looking ahead, tree3 aims to:

Expand Retail Partnerships: Continue to grow its network of retailers and brands to offer a diverse and comprehensive product catalog.

Enhance Technological Capabilities: Invest in further development of its AI and RPA technologies to improve user experience and platform efficiency.

Grow User Base: Focus on attracting more creators, influencers, and businesses to the platform by highlighting the benefits of a unified, customizable online store.

Explore New Markets: Identify and enter emerging markets where social commerce is gaining traction, adapting the platform to meet local needs and preferences.

Contact Information

For more information about tree3, visit their official website.

Follow tree3 on Instagram: @tree3Inc

Note: Specific contact details such as email addresses and phone numbers are not provided in this profile.