Treeshake Company Profile

Background

Overview

Treeshake is a strategic communications agency founded in 2014, headquartered in Sea Point, Western Cape, South Africa. The company specializes in creating movements, building momentum, and driving transformative results through targeted marketing campaigns. Treeshake focuses on connecting clients with key stakeholders—including investors, media, policy-makers, and other influencers—to achieve impactful outcomes.

Mission and Vision

Treeshake's mission is to empower change-makers and pioneers to create a better future by leveraging technology to connect and influence. The agency envisions enabling clients to mobilize audiences effectively, turning reach into meaningful impact.

Industry Significance

Operating within the public relations and communications services industry, Treeshake has established itself as a leader in digital engagement campaigns that inspire progress and mobilize action. The agency's work spans various sectors, including education, sustainability, and public health, contributing to significant societal changes.

Key Strategic Focus

Core Objectives

Treeshake aims to:

• Develop and execute strategic communication plans that drive real-world outcomes.

• Engage and mobilize target audiences through compelling narratives and campaigns.

• Foster partnerships and collaborations to amplify campaign reach and effectiveness.

Areas of Specialization

The agency specializes in:

• Campaign strategy and execution

• Concept and narrative development

• Brand design and development

• Social media management

• Website development

• Video production

• Stakeholder mapping and account-based marketing (ABM)

• Graphic design

• Media relations (PR)

• Email marketing

• Event and conference management

• Funding strategy, pitch deck creation, and support

• Customer relationship management (CRM), community insight, and loyalty programs

Key Technologies Utilized

Treeshake employs a range of digital tools and platforms to enhance campaign effectiveness, including:

• Social media management tools

• Content management systems (CMS)

• Customer relationship management (CRM) software

• Email marketing platforms

• Analytics and reporting tools

Primary Markets Targeted

The agency serves clients across various sectors, including:

• Non-profit organizations

• Educational institutions

• Government agencies

• Corporate entities with a focus on sustainability and social impact

Financials and Funding

Funding History

Treeshake is a privately held company that has not publicly disclosed any external funding or investment rounds. The agency operates with a lean team, focusing on delivering high-impact campaigns without significant external financial backing.

Financial Performance

As a privately held entity, detailed financial statements are not publicly available. However, the agency's sustained operations and growth since its founding in 2014 indicate a stable financial position.

Pipeline Development

Key Projects and Campaigns

Treeshake has been instrumental in several high-profile campaigns, including:

• #RunBlue Campaign: Partnered with Mina Guli to run 200 marathons in a year, raising awareness about the global water crisis and mobilizing action across 202 countries.

• #Fingerstickfree Campaign: Collaborated with Abbott and SA Diabetes Advocacy to secure coverage of continuous glucose monitoring devices by leading South African medical aid providers.

• Unbundling of Eskom: Worked with The Power Futures Lab to advocate for the unbundling of Eskom, achieving support from trade unions, policymakers, and media coverage.

• ADvocacy Workshop: Partnered with the Allergy Foundation of South Africa to equip individuals with severe Atopic Dermatitis with tools to advocate for better care and recognition of their condition.

• Breathe Cities Initiative: Served as the digital communications partner for Breathe Cities, an initiative aimed at reducing air pollution and climate emissions in urban centers globally.

Anticipated Milestones

While specific timelines for upcoming projects are not publicly disclosed, Treeshake continues to engage in strategic communications initiatives that align with its mission to drive meaningful change.

Technological Platform and Innovation

Proprietary Technologies

Treeshake utilizes a suite of proprietary tools and platforms to enhance campaign effectiveness, including:

• Custom content management systems (CMS)

• In-house analytics and reporting tools

• Bespoke social media monitoring and engagement platforms

Significant Scientific Methods

The agency employs data-driven methodologies to inform campaign strategies, including:

• Audience segmentation and targeting

• Behavioral analysis

• Impact measurement and evaluation

AI-Driven Capabilities

Treeshake integrates artificial intelligence to:

• Analyze large datasets for audience insights

• Optimize content distribution strategies

• Predict campaign outcomes and adjust strategies accordingly

Leadership Team

Key Executives

• Dave Duarte: Founder & CEO. Dave is recognized as a Young Professional in the strategic communications sector and brings over a decade of experience in developing impactful campaigns centered on social change, technology, and stakeholder engagement.