Treinta Company Profile

Background

Overview

Treinta is a Colombian fintech company founded in 2020 by Lluís Cañadell and Man Hei Lou. The company offers a mobile application designed to digitize financial management for micro and small businesses across Latin America. By replacing traditional pen-and-paper bookkeeping methods, Treinta aims to enhance operational efficiency and financial inclusion for over 50 million microenterprises in the region.

Mission and Vision

Treinta's mission is to empower Latin American microbusinesses by providing accessible and user-friendly digital tools that streamline financial management processes. The company's vision is to become the leading fintech partner for micro and small enterprises in Latin America, fostering economic growth and financial inclusion.

Industry Significance

In Latin America, approximately 90% of micro and small businesses have not yet adopted digital solutions for financial management. Treinta addresses this gap by offering a platform that simplifies bookkeeping, inventory management, and sales tracking, thereby contributing to the digital transformation of the region's economy.

Key Strategic Focus

Core Objectives

Digital Transformation: Facilitate the transition of microbusinesses from manual to digital financial management systems.

Financial Inclusion: Provide tools that enable underserved businesses to access financial services and insights.

Areas of Specialization

Mobile Financial Management: Developing intuitive mobile applications tailored for small business owners.

E-commerce Integration: Enabling businesses to establish online stores and accept digital payments.

Key Technologies Utilized

Mobile Application Development: Creating lightweight, user-friendly apps compatible with various smartphone models.

Data Analytics: Providing business insights through real-time data analysis.

Primary Markets Targeted

Latin America: Focusing on countries with high concentrations of micro and small businesses, including Colombia, Mexico, and Brazil.

Financials and Funding

Funding History

Seed Funding: In early 2021, Treinta raised over $500,000, including investments from Y Combinator and other investors.

Series A: In April 2022, the company secured a $46 million Series A funding round led by PayU, Prosus, Liontree, Ethos VC, Ten13, and Enea Capital, with participation from previous investors such as Luxor Capital, Goodwater Capital, Soma Capital, Commerce Ventures, Outbound Ventures, Rhombuz, First Check Ventures, and FJ Labs.

Notable Investors

PayU: A leading online payment service provider.

Prosus: A global consumer internet group and one of the largest technology investors.

Liontree: An independent investment and merchant bank.

Utilization of Capital

The funds have been allocated to:

Product Development: Enhancing the app's features and user experience.

Market Expansion: Extending services to additional Latin American countries.

Talent Acquisition: Growing the team to support scaling operations.

Pipeline Development

Key Products and Services

Digital Ledger App: Allows businesses to record sales, expenses, and manage inventory.

E-commerce Platform: Enables users to create online stores and accept various payment methods.

Payment Solutions: Facilitates digital transactions to improve cash flow management.

Development Stages and Timelines

2020: Launch of the initial mobile application.

2021: Introduction of e-commerce features and expansion into new markets.

2022: Enhancement of payment solutions and user experience based on feedback.

Technological Platform and Innovation

Proprietary Technologies

Mobile Application: Designed to function offline, ensuring accessibility in areas with limited internet connectivity.

Significant Scientific Methods

Data Analytics: Utilizing machine learning algorithms to provide actionable business insights.

Leadership Team

Lluís Cañadell: Co-founder and Chief Executive Officer.

Man Hei Lou: Co-founder.

Ana Forigua: Head of Finance.

Daniela Vásquez: Head of People.

Competitor Profile

Market Insights and Dynamics

The Latin American fintech market is experiencing rapid growth, driven by increasing smartphone penetration and a large unbanked population. Micro and small businesses represent a significant portion of the economy, yet many lack access to digital financial tools.

Competitor Analysis

Kashoo Cloud Accounting: Offers cloud-based accounting solutions, primarily targeting small businesses.

Simetrik: Provides financial automation and reconciliation services.

KLYM: Focuses on providing working capital solutions to SMEs.

Strategic Collaborations and Partnerships

Treinta has partnered with various investors and technology providers to enhance its offerings and expand its market reach. Notably, the collaboration with PayU has strengthened its payment processing capabilities.