TrendWatching BV: Company Research Report

Company Overview

Name and Mission of the Company

Name: TrendWatching BV
Mission: TrendWatching BV aims to guide, inspire, and empower business professionals such as marketers, creatives, strategists, entrepreneurs, and innovators. The company focuses on bringing more sustainable and impactful innovations to the market that benefit all, not just a few. They are dedicated to helping professionals spot emerging consumer trends and ideate new concepts, products, or campaigns.

Founding and Key People

Founded: 2002

Key People: Headed by Giulia Bolzan, Business Development Director, and a diverse team of trend analysts and directors, including Erick Smet, Content Director, and Livia Fioretti, Director of Insights.

Headquarters and Employees

Headquarters: They have teams in Amsterdam, Singapore, London, Barcelona, New York, and beyond, reflecting a truly global presence.

Number of Employees: Not mentioned.

Revenue

No information is available.

What is the Company Known for?

TrendWatching BV is known for its comprehensive trend intelligence platform that provides consumer trends and insights, coupled with AI-powered ideation tools. They offer an extensive innovations database, trend reports, and training courses for trend-driven innovation. The platform is utilized by 11,000+ users globally, ranging from small to large organizations, including notable brands like Google, MultiChoice, Aldi, TBWA, Uber, and Itaú.

Products

Product Offerings

TrendWatching offers various products and services revolving around trend intelligence:
1. Trend Framework: A proprietary framework focusing on 15 mega-trends and 230+ sub-trends.
2. Innovation Database: A comprehensive database with over 31,000 innovations tagged by trends.
3. AI-powered Ideation Tools: Tools like ProductLab, SCENARIOOOH, and CampaignCrafter to facilitate trend-driven innovation.
4. Trend Reports: Over 300 topic-specific reports to aid strategic planning.
5. Industry and Region Portals: Portals that provide insights specific to different industries and geographical regions.
6. Stats Center: A curated collection of consumer stats for presentations and pitches.
7. Daily Insights and Academy: Daily updates and training videos on trend-driven innovation.

Key Features of the Products

AI-powered Tools: Enable instant ideation and innovation.

Extensive Database and Reports: Cover a wide array of trends and innovations across industries.

Customization and Support: Offers project folders for organization and an "Ask an Analyst" feature for expert support.

Recent Developments

Recent Developments and New Features

The 2025 Trend Report was released, offering insights into trends such as HUMANIFESTO, MIRROR MIRROR, and LOOPLIFE with examples from brands like Uber and Lenovo.

New AI-powered Ideation Tools have been launched, including SCENARIOOOH and ProductLab.

Live onboarding sessions have been scheduled, emphasizing the accessibility of the trend intelligence platform.

New Product Launches

No specific new product launches are reported beyond enhancements to existing tools.

New Partnerships

No information is available.

Conclusion

TrendWatching BV continues to empower global professionals through robust trend intelligence, AI-driven tools, and comprehensive consumer insights. The company remains at the forefront of trend-driven innovation, catering to a vast and diverse clientele worldwide.