T

Tribe

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Company Research Report: TRIBE



Company Overview


  • Name: TRIBE

  • Mission of the Company: Unlocking the world's creativity by connecting brands with creators for powerful and authentic branded content.

  • Founded: 2014

  • Founded By: Jules Lund, Australian TV and radio host

  • Key People in the Company:

  • Jules Lund (Founder)

  • Michael Davies (Global Media Director)

  • Erin Heilbrunn (Senior Brand Manager)

  • David Medina (Senior Web Producer)

  • Luke Faulkner (Senior Manager of Brand Activation & Trade Marketing)

  • Headquarters: Locations in New York, London, Melbourne, Sydney

  • Number of Employees: No information is available

  • Revenue of the Company: No information is available

  • What is the Company Known For: TRIBE is known for its innovative platform connecting brands with a diverse community of creators to produce user-generated content (UGC) for impactful, performance-driven campaigns.


Products



Platform


TRIBE offers an end-to-end influencer marketing platform with three key functional pillars:

1. Build
  • Description: Access to 80,000+ opt-in, talented creators.

  • Key Features:

  • AI-powered creator matching.

  • Custom Brand-Fan groups for immediate campaign launches.


2. Manage
  • Description: Centralized platform for seamless campaign management.

  • Key Features:

  • Tools to automate communication, content approvals, legals, and payments.

  • Trust and Brand Safety technology ensuring authentic creator connections.


3. Measure
  • Description: Real-time analytics and performance measurement.

  • Key Features:

  • First-party in-depth performance metrics and audience breakdowns.

  • Strategic insights with ongoing support from a dedicated Customer Success team.


Services


  • Creator Sourcing: AI-powered matching of diverse creators suited to specific brand objectives.

  • Campaign Management: From strategic setup to execution, including creator communications and approvals.

  • Reporting & Measurement: Detailed post-campaign reporting with deep performance analysis.


Recent Developments



New Product Launches


  • BrandMatch AI: A proprietary AI scoring system to enhance campaign performance by identifying high-performing creators instantly.


New Features Added to Existing Products


  • Creator Ad Boosting: Automated workflows for boosting UGC ads via Meta, TikTok, and Pinterest integrations.

  • Content Licensing: Expanded library of branded content available for immediate licensing for web, social media, and more.


New Partnerships


  • No information is available


Solutions by Industry


  • Food & Drink: Empowering brands with UGC for robust social commerce.

  • Beauty & Personal Care: Providing stunning content from vetted beauty influencers.

  • Children & Family: Advocacy via authentic user-generated content.

  • Retail & eComm: Boosting online sales with ad-worthy content produced by actual customers.


Testimonials and Case Studies


  • Michael Davies (Global Media Director): "TRIBE is genius! Best advertising product I’ve seen all year."

  • Erin Heilbrunn (Senior Brand Manager, Maybelline New York, Essie & NYX PMU): Praised direct creator engagement.

  • David Medina (Senior Web Producer, Adobe Photoshop Elements): Commended TRIBE's creativity and thoroughness.

  • Luke Faulkner (Senior Manager of Brand Activation & Trade Marketing, Newell Brands): Acknowledged TRIBE’s efficiency in managing influencer activities.


Contact


For inquiries and partnerships, visit [TRIBE’s Contact Us Page](#).


(Note: For fields with no specific information available, "No information is available" has been mentioned to maintain the report's integrity.)