TRIBUTE BRAND Company Profile

Background

Overview

Founded in April 2020, TRIBUTE BRAND is recognized as the world's first direct-to-consumer digital fashion label. The company specializes in creating both virtual and physical garments, including augmented reality (AR) outfits, digital avatars, NFC-enabled clothing, and downloadable 3D assets for creators. TRIBUTE BRAND's designs have been adorned by celebrities such as Charli XCX and Kim Petras and have led to collaborations with esteemed fashion houses like Jean Paul Gaultier, Sacai, and Carolina Herrera.

Mission and Vision

Inspired by video games like The Sims and Grand Theft Auto, TRIBUTE BRAND embraces inclusivity and sustainability. Their digital fashion is genderless, size-free, and waste-free, while physical collections are designed with a focus on minimal or zero waste.

Key Strategic Focus

Core Objectives

Sustainability: Minimizing environmental impact by producing digital fashion that eliminates material waste and designing physical garments with zero or minimal waste.

Inclusivity: Creating genderless and size-free digital fashion to cater to a diverse audience.

Innovation: Bridging real and virtual environments through the innovative use of emerging technologies.

Areas of Specialization

Digital Fashion: Offering AR outfits, digital avatars, and 3D assets for virtual environments.

Physical Garments: Designing NFC-enabled clothing that connects to digital experiences.

Key Technologies Utilized

Augmented Reality (AR): Enhancing user experience by allowing virtual garments to be worn in real-world settings.

Near Field Communication (NFC): Embedding NFC tags in physical clothing to link to digital content.

3D Modeling: Creating detailed digital assets for use in virtual spaces.

Primary Markets Targeted

Digital Consumers: Individuals seeking unique digital fashion for social media and virtual platforms.

Gaming and Metaverse Enthusiasts: Users interested in customizing avatars and virtual experiences.

Sustainable Fashion Advocates: Consumers looking for environmentally friendly fashion alternatives.

Financials and Funding

Funding History

Seed Round: In July 2022, TRIBUTE BRAND raised $4.5 million in a seed funding round led by Collab+Currency, with participation from investors including Alice Lloyd George, Lattice Capital, RED DAO, and Flamingo DAO.

Utilization of Capital

The funds are intended to enhance technological capabilities, expand product offerings, and strengthen market presence.

Pipeline Development

Key Projects

TRIBUTE2™: A collection of digital fashion items.

UNIFORMA: Zero-waste garments engineered with Croatian utility factories, designed for function and connected with TRIBUTE TOUCH™ NFC technology.

ODDS: Algorithm-designed, one-of-a-kind, zero-waste sweaters created in collaboration with Chromie Squiggle and Waste Yarn Project.

PUNK: Connected physical tracksuit and virtual pet.

Collaborations: Partnerships with Jean Paul Gaultier, Carolina Herrera, and Sacai.

Timelines

Specific timelines for these projects vary, with ongoing releases and collaborations announced periodically.

Technological Platform and Innovation

Proprietary Technologies

PFS-AI™: A tool for digital dressing in the TRIBUTE2™ collection.

TRIBUTE TOUCH™: NFC technology embedded in physical garments to connect with digital experiences.

Significant Scientific Methods

Generative Algorithms: Utilized in the ODDS project to create unique, zero-waste sweater designs.

Augmented Reality Applications: Developed to allow users to wear digital garments in real-world settings via mobile devices.

Leadership Team

Gala Marija Vrbanić: Co-Founder, Co-Chief Executive Officer & Co-Creative Director.

Marina Jukić: Co-Founder & Head of Design, Product, and Brand.

Igor Lipovac: Co-Founder & Head of Engineering.

Filip Vajda: Co-Founder.

Leadership Changes

As of the latest available information, there have been no recent significant changes or appointments within the company's leadership.

Competitor Profile

Market Insights and Dynamics

The digital fashion industry is experiencing rapid growth, driven by increasing consumer interest in virtual identities, gaming, and sustainable fashion solutions.

Competitor Analysis

The Fabricant: A digital fashion house creating virtual clothing and experiences.

DressX: A platform offering digital fashion items for AR and virtual environments.

Replicant.Fashion: A digital fashion brand focusing on virtual garments and accessories.

These competitors focus on digital-only fashion offerings, whereas TRIBUTE BRAND differentiates itself by integrating both digital and physical products with advanced technological features.

Strategic Collaborations and Partnerships

Jean Paul Gaultier: Collaborated on digital fashion designs.

Carolina Herrera: Partnered to create virtual gowns.

Sacai: Engaged in collaborative digital fashion projects.

These partnerships have enhanced TRIBUTE BRAND's market position and innovation capacity.

Operational Insights

Strategic Considerations

TRIBUTE BRAND's integration of digital and physical fashion, coupled with technological innovations like NFC and AR, positions the company uniquely in the market. This approach offers distinct competitive advantages over companies focusing solely on digital fashion.

Strategic Opportunities and Future Directions

Strategic Roadmap

Expansion of Product Lines: Developing new digital and physical fashion items.

Technological Advancements: Enhancing AR capabilities and exploring new technologies.

Market Penetration: Entering new markets and demographics interested in digital fashion.

Opportunities for Expansion

Metaverse Integration: Creating fashion items for emerging virtual worlds.

Sustainable Practices: Further reducing environmental impact through innovative design and production methods.

Positioning for Future Objectives

Leveraging current strengths in technology and design, TRIBUTE BRAND is well-positioned to lead in the evolving digital fashion landscape.