Tricobiotos S.p.A. Company Profile

Background

Overview

Tricobiotos S.p.A., established in 1982, specializes in the production and marketing of professional hair care and beauty products. The company has experienced consistent growth, both in size and revenue, solidifying its position in the international market. Operating in over 60 countries, Tricobiotos is recognized for its commitment to innovation and excellence in the professional sector. The company is ISO 9001 certified for its research, development, production, and marketing of cosmetic products.

Mission and Vision

Tricobiotos aims to deliver high-quality, innovative hair care solutions that meet the evolving needs of professionals and consumers worldwide. The company's vision is to be a leading provider of professional hair care products, fostering beauty and confidence through its offerings.

Key Strategic Focus

Core Objectives

Enhance product innovation to meet diverse consumer needs.

Expand global market presence through strategic partnerships and distribution channels.

Maintain high standards of quality and sustainability in product development.

Areas of Specialization

Professional hair care products, including shampoos, conditioners, styling products, and treatments.

Exclusive distribution of international brands within Italy.

Key Technologies Utilized

Advanced production facilities with a capacity exceeding 5,000 tons annually.

Implementation of Industry 4.0 technologies for production planning and management.

Primary Markets Targeted

Professional hair salons and stylists.

Distributors and retailers in the beauty industry.

Financials and Funding

Funding History

In 2017, Alto Partners SGR, a private equity firm, acquired a majority stake in Tricobiotos.

In August 2022, Alfa Parf Group acquired a 90% stake in Tricobiotos, with the remaining 10% acquired in May 2023, making Tricobiotos a wholly owned subsidiary.

Financial Performance

In 2024, Tricobiotos reported net revenues of €37 million and an EBITDA of €7.1 million.

Pipeline Development

Key Products and Brands

Selective Professional: A 100% Made in Italy brand offering a comprehensive range of professional hair care products, including color treatments, styling products, and eco-friendly solutions.

Kezy: An Italian brand providing simple and effective hair beauty solutions, emphasizing sophistication and quality.

Moroccanoil: A brand known for its antioxidant-rich argan oil-infused hair products, offering protection, repair, and hydration.

Product Development and Innovation

Tricobiotos focuses on continuous product innovation, developing new lines and formulations to meet the evolving needs of the professional hair care market.

Technological Platform and Innovation

Proprietary Technologies

State-of-the-art production facilities capable of producing over 5,000 tons annually.

Significant Scientific Methods

Implementation of Industry 4.0 technologies for production planning and management, enhancing efficiency and responsiveness to market demands.

Leadership Team

Executive Profiles

Attilio Brambilla: Vice President of Alfa Parf Group, serving as President of Tricobiotos.

Guillermo Bordachar: Chief Operating Officer of Alfa Parf Group, appointed as CEO of Tricobiotos.

Competitor Profile

Market Insights and Dynamics

The professional hair care market is characterized by a diverse range of products and brands, with a growing emphasis on sustainability and innovation.

Competitor Analysis

Alfaparf Group: A multinational company specializing in professional hair and skin care products, with a portfolio of 16 brands and a global presence.

L'Oréal Professionnel: A leading global brand offering a wide range of professional hair care products.

Wella Professionals: A global company providing professional hair care and color products.

Strategic Collaborations and Partnerships

Tricobiotos has established exclusive distribution agreements with international brands such as Moroccanoil and L'ANZA, enhancing its product portfolio and market reach.

Operational Insights

Tricobiotos' strategic focus on innovation, quality, and exclusive partnerships positions it as a competitive player in the professional hair care market.