Company Overview
TriCord Advisors, Inc. is a premier fee-only Registered Investment Advisory firm based in Riverside, California, known for its comprehensive financial planning and investment advisory services. The firm offers a broad array of services including wealth management, investment management, retirement planning, as well as tax and estate planning. As a firm registered with the SEC, TriCord Advisors adheres to stringent regulatory standards, ensuring fiduciary responsibility and prioritizing clients' best interests. The company emphasizes holistic financial planning, facilitating clients' financial goals through well-articulated visions and cohesive financial strategies.
Key Services and Clientele
TriCord Advisors serves a diversified clientele that includes business owners, retirees, widows, and individuals seeking financial consulting services. The firm is committed to delivering superior client service through a comprehensive approach encompassing vision-setting sessions and financial alignment initiatives. Their service offerings include holistic financial planning, investment management, retirement planning, estate planning and legal services, tax planning, and risk management. TriCord Advisors is transparent about its fee-based advisory model, disclosing commissions from certain products when applicable.
Leadership Team
- Jeremiah J. Lee, J.D., CFP®: As the Principal & Chief Executive Officer, Jeremiah Lee combines his expertise as a certified financial planner and attorney to lead TriCord Advisors and its legal service arm, TriCord Legal Services, Inc., providing strategic advisory services to business owners.
- Randy Barkley, CFP®: Founder & Chief Growth Officer, Randy Barkley brings extensive experience in financial client servicing since 1976, enhancing client confidence through his leadership and the "Building Wealthy Habits" podcast.
- Chris Marsh: Chief Compliance Officer, Chris Marsh manages operations and client services, ensuring compliance with regulatory standards since joining TriCord Advisors in 2012.
- Laura Lee, M.B.A.: Principal & Advisor, Laura Lee specializes in wealth management for clients with significant investable assets, focusing on structured financial solutions aligned with client goals.
Client Feedback and Market Position
TriCord Advisors consistently receives positive client testimonials highlighting professionalism, commitment, and comprehensive financial advisement. Clients praise the firm's adept handling of market volatility and proactive communication. Such endorsements emphasize TriCord's dedication to client-centric services, strengthening its market position as a top-tier financial planning advisor renowned for expertise and client care.
Additional Resources
The firm is actively engaged in community education through its "Building Wealthy Habits" podcast and various media platforms to enhance transparency and outreach. For further information, visit the [TriCord Advisors official website](https://tricordadvisors.com/).
Competitor Profile
Industry and Market Position
TriCord Advisors, Inc. operates within the financial services industry, focusing on strategic financial planning and investment advisory. The firm holds a solid market presence through compliance and expansive operations across various states, establishing itself as a reputable investment adviser.
Key Competitors
Edward Jones: With a branch-office brokerage model, Edward Jones employs approximately 52,000 individuals, reports revenues of $12.3 billion, and manages $1.8 trillion in assets. It serves individual investors and small business owners through over 15,000 branch locations, positioning it as a significant competitor.
Fidelity Investments: As one of the largest global asset managers with assets under management of $5.8 trillion, Fidelity offers a comprehensive range of financial products and services. Headquartered in Boston, its 77,000 employees support a worldwide clientele, making it a formidable competitor.
Stockade Wealth Management: Based in Marlboro Township, New Jersey, this firm provides holistic financial planning and investment services throughout the United States. Its focus on holistic strategies closely mirrors TriCord's philosophies.
Strategic Insights
Navigating the competitive landscape requires TriCord Advisors to enhance market share and client acquisition strategies. The presence of competitors like Edward Jones and Fidelity necessitates a focus on personalized client service and specialized advisement. By offering niche services that address unique client needs and leveraging technological advancements, TriCord Advisors can effectively distinguish itself from larger competitors and grow within the industry.
