Trinity McQueen Company Profile

Background

Trinity McQueen is an award-winning insight consultancy specializing in behavior-led research to drive substantial growth for its clients. Established in 2013, the company operates from offices in London and Leeds, UK.

Key Strategic Focus

Trinity McQueen's strategic focus centers on delivering behavior-led insights through three core services:

Communications Strategy: Enhancing advertising effectiveness via creative development, content optimization, and campaign tracking.

Market Strategy: Uncovering genuine consumer needs through audience insights, segmentation, and product testing.

Brand Strategy: Strengthening brand positioning and development with actionable data and insights.

The company serves diverse sectors, including beauty and wellbeing, financial services, utilities and energy, betting and gaming, alcoholic drinks, media, grocery and FMCG, leisure and travel, retail, and product testing.

Financials and Funding

In the financial year ending 31st March 2022, Trinity McQueen reported a 10% increase in sales compared to the pre-COVID-19 period, reaching £7.4 million. This growth is attributed to strategic acquisitions and service expansion.

Technological Platform and Innovation

Trinity McQueen leverages proprietary technologies and methodologies to bridge the gap between stated and actual consumer behavior. The acquisition of Blinc Partnership in 2020 provided access to a technology platform for testing TV advertising, content, products, and services.

Leadership Team

Anna Cliffe: Co-founder and Joint Managing Director

Robin Horsfield: Co-founder and Joint Managing Director

Both co-founders have been instrumental in steering the company's strategic direction and growth initiatives.

Leadership Changes

In July 2018, Trinity McQueen appointed Mich Preston as Research Director to expand its qualitative consultancy, reflecting the company's commitment to enhancing its research capabilities.

Competitor Profile

Market Insights and Dynamics

The market research industry is characterized by rapid technological advancements and an increasing demand for behavior-driven insights. Companies are focusing on integrating behavioral science with technology to provide more accurate predictions of consumer behavior.

Competitor Analysis

Key competitors include:

Counter Intelligence Retail: Specializes in media, entertainment, and arts sector research.

Phocuswright: Focuses on travel industry research.

Euromonitor International: Offers business support services with a global reach.

Strategic Collaborations and Partnerships

Trinity McQueen has strengthened its market position through strategic acquisitions:

Blinc Partnership: Acquired in 2020, enhancing capabilities in media research and content testing.

Allto Market Research: Acquired in 2019, expanding services in product testing and healthcare research.

Operational Insights

Trinity McQueen differentiates itself by integrating behavioral science with advanced technology, enabling clients to predict consumer behavior accurately. This approach provides a competitive edge in delivering actionable insights.

Strategic Opportunities and Future Directions

The company aims to achieve consistent growth over the next three years, targeting sales of £10 million. Plans include strengthening the management team and further developing technological platforms to enhance service offerings.