Triony Behavioral Health: Company Profile

Background

Overview

Triony Behavioral Health is a specialized outpatient facility located in Nashville, Tennessee, dedicated exclusively to men's mental health services. Founded by brothers Jay and Matt Booker, the organization leverages their combined 29 years of experience in overcoming substance abuse and mental health challenges. The name "Triony" honors their late parents, Tria and Tony, symbolizing a commitment to resilience and transformation.

Mission and Vision

Triony Behavioral Health aims to provide comprehensive, personalized care tailored to the unique needs of men, addressing a range of mental health conditions. The organization is committed to breaking down the stigma surrounding men's mental health and empowering individuals to lead fulfilling lives free from the constraints of trauma, mental health issues, and addiction.

Primary Area of Focus

The facility specializes in outpatient mental health services for men, offering a variety of therapeutic approaches to address conditions such as depression, anxiety, PTSD, mood disorders, and substance use disorders.

Industry Significance

By focusing exclusively on men's mental health, Triony Behavioral Health fills a critical gap in the healthcare landscape, providing specialized care that acknowledges and addresses the unique challenges faced by men in mental health.

Key Strategic Focus

Core Objectives

Deliver personalized, evidence-based treatment plans tailored to individual needs.

Create a supportive and non-judgmental environment to foster healing and growth.

Break down societal stigmas surrounding men's mental health.

Areas of Specialization

Trauma and PTSD

Depression

Anxiety Disorders

Mood Disorders

Substance Use Disorders

Key Technologies Utilized

Triony Behavioral Health employs evidence-based therapeutic modalities, including Cognitive Behavioral Therapy (CBT), Dialectical Behavioral Therapy (DBT), Acceptance and Commitment Therapy (ACT), Eye Movement Desensitization and Reprocessing (EMDR), and Brainspotting. Additionally, the facility integrates holistic approaches such as equine therapy and breathwork to support overall well-being.

Primary Markets Targeted

The organization primarily serves adult men in the Nashville area, focusing on those seeking support for mental health challenges and substance use disorders.

Financials and Funding

Specific details regarding Triony Behavioral Health's funding history, total funds raised, recent funding rounds, and notable investors are not publicly disclosed. The organization operates as a private entity, and such financial information is not readily available.

Pipeline Development

As a behavioral health service provider, Triony Behavioral Health does not have a product pipeline in the traditional sense. Instead, the organization continually develops and refines its therapeutic programs and services to meet the evolving needs of its clientele. This includes the integration of new therapeutic modalities and holistic approaches to enhance treatment outcomes.

Technological Platform and Innovation

Proprietary Technologies

Triony Behavioral Health utilizes a combination of traditional and innovative therapeutic approaches, including CBT, DBT, ACT, EMDR, and Brainspotting. The facility also incorporates holistic therapies such as equine therapy and breathwork to support mental health recovery.

Significant Scientific Methods

Cognitive Behavioral Therapy (CBT): Focuses on identifying and modifying negative thought patterns and behaviors.

Dialectical Behavioral Therapy (DBT): Combines CBT with mindfulness practices to help individuals manage emotions.

Acceptance and Commitment Therapy (ACT): Encourages individuals to accept their thoughts and feelings while committing to behavior changes.

Eye Movement Desensitization and Reprocessing (EMDR): Aims to reduce distress from traumatic memories.

Brainspotting: Targets deep-seated emotional and psychological issues.

Equine Therapy: Utilizes interactions with horses to promote emotional healing.

Breathwork: Incorporates breathing techniques to manage stress and anxiety.

Leadership Team

Jay Booker – Founder and CEO

Jay is a tireless advocate for men struggling with mental health and substance use disorders. He leverages his personal recovery experience to inspire and elevate others on their journey to wellness. His goal is to provide exemplary support with integrity and passion.

Matt Booker – Founder and COO

Matt is committed to creating environments conducive to healing and recovery. With an extensive background in business operations, he brings expertise to the community with compassion and dedication.

Kellie Batson – Program Director

Kellie is a dedicated and passionate certified interventionist with over five years of experience in the recovery industry. She excels at building genuine relationships with clients and guiding them through their treatment journeys.

Dr. James McKenzie, D.O. – Medical Director

Dr. McKenzie has a background in adult and adolescent psychiatry and is passionate about improving mental health in the Nashville community for all ages.

Cynthia Terry, APRN, PMHNP, BC – Nurse Practitioner

Cindy holds a Master’s from Vanderbilt University with a focus on Family Psychiatric Mental Health and specializes in addiction, trauma, PTSD, and complicated grief.

Greg Nozza, APRN, PMHNP, BC – Nurse Practitioner

Greg brings a unique perspective to client care with a background as an ICU RN and instructor in adolescent wilderness therapy. He believes mental health is a lifelong journey.

Hannah Dickinson, LMFT, AAMFT – Clinical Director

Hannah leads Triony’s clinical team with a thoughtful, steady approach rooted in experience and genuine care for the men served. She brings a deep understanding of trauma and evidence-based treatment.

Brittany Astrom, LMFT – Clinical Supervisor

Brittany has over 15 years of experience in the Mental Health and Substance Abuse field, having worked across various settings including inpatient, outpatient, residential treatment, PHP, and IOP.

Samuel A. MacMaster, PhD – Community Outreach

Dr. MacMaster is an expert in the behavioral health field with over three decades of experience in the design, delivery, and evaluation of substance use and mental health treatment services.

Competitor Profile

Market Insights and Dynamics

The mental health services market, particularly for men, is experiencing growth due to increasing awareness and the destigmatization of mental health issues. There is a rising demand for specialized services that cater to the unique needs of men, creating opportunities for providers like Triony Behavioral Health.

Competitor Analysis

In the Nashville area, competitors include:

Nashville Brain Institute (NBI): Specializes in precision psychiatric diagnosis and treatment, focusing on understanding the underlying neurobiological mechanisms of mental health conditions.

New Directions Wellness Center: Provides outpatient counseling services, emphasizing holistic approaches to mental health and wellness.

Strategic Collaborations and Partnerships

Triony Behavioral Health collaborates with Just Breathe Recovery Community to offer sober living housing options for clients participating in their Partial Hospitalization Program (PHP) or Intensive Outpatient Program (IOP). This partnership provides a supportive and structured living environment conducive to recovery.

Operational Insights

Triony Behavioral Health differentiates itself by focusing exclusively on men's mental health, offering specialized, trauma-informed care tailored to the unique challenges faced by men. This gender-specific approach, combined with a holistic treatment model, positions the organization as a leader in the field.

Strategic Opportunities and Future Directions

Triony Behavioral Health has the opportunity to expand its services to other regions, leveraging its specialized approach to men's mental health. Additionally, the organization can explore further partnerships and collaborations to enhance service offerings and community impact.