Company Research Report: TripleLift



Company Overview



Name


TripleLift

Mission


TripleLift aims to elevate digital advertising across every screen. The company makes advertising work for publishers seeking greater monetization, advertisers requiring better performance, consumers wanting better ad experiences and diverse voices seeking equal inclusion and access to opportunities.

Founded


2012

Founders


Inspired by major social and search platforms of the time, TripleLift was created to bring better ad formats to the open web. Specific founders' names are not provided.

Key People


  • Marjorie Ajero - Chief Human Resources Officer

  • Bob Coon - Senior Vice President, US Sales

  • Ed Dinichert - Chief Revenue Officer

  • Andrew Eifler - Chief Product Officer

  • Sonja Kristiansen - Chief Business Officer

  • Jen Lee - Senior Vice President, Global Customer Service

  • Monica O’Kelly - Senior Vice President, Business Operations

  • Kama Ostoya - General Counsel

  • Doug Owens - Chief Financial Officer

  • Sofia Rabellino - Senior Vice President, Business Development

  • Eric Roza - Chairperson

  • John Stoneman - Senior Vice President, Global Demand

  • Jaison Zachariah - Chief Technology Officer


Headquarters


TripleLift HQ – 400 Lafayette St., 5th & 3rd Floor New York, NY 10003

Number of Employees


No information is available.

Revenue


No information is available.

Known For


TripleLift is known for their premium ad formats, innovative creative technology, and quality inventory. They help advertisers and publishers to achieve better performance and greater monetization with advertising solutions across various screen types, including online, Connected TV (CTV), and retail media.

Products



High-Level Description


TripleLift offers innovative solutions that tackle the digital advertising industry’s toughest challenges, delivering engaging, innovative experiences that drive superior performance. Their products are designed for high engagement and adaptability, capable of operating efficiently in cookie-constrained environments.

Product Categories and Key Features



1. Online - Native Formats
  • Carousel: Showcases multiple products or features in a single ad with five unique images.

  • Cinemagraph: Subtle movement captures attention and increases brand awareness.

  • Image: Integrates visual content directly into publishers' feeds.

  • Pharma: Ensures FDA compliance with a non-intrusive scrolling ISI section.

  • Reveal: Adds important disclosures seamlessly.

  • Scroll: User-activated ad experience using multiple images.

  • Window: Engages with vertical images that follow scrolling.


2. Online - High Impact Display
  • Collection: Features a hero image and multiple product images with click-out destinations.

  • Flipbook: Carousel of multiple products with individual details.

  • Multi-Action: Multiple click-through URLs with diverse landing options.

  • Vertical Video: Vertical video hero creative with additional product images.


3. Online - Video
  • Branded Video: Premium in-feed video placement.

  • High Impact Video Experience: Captivating premium video content across top publications.

  • In-Stream Video: Ads appearing before, during, or after video content.


4. Connected TV (CTV)
  • Product Spotlight and QR Spot: Interactive and engaging ad formats using QR codes and product highlights.

  • In Show: Non-disruptive integrated ad experiences like Dynamic Overlay and Split Screen.

  • CTV Spots: Standard premium video ads across networks and streaming services.


5. Retail Media
  • Responsive eCommerce Native: Populate Native ads with data pulled from product detail pages.


Smart Data & Targeting


TripleLift offers smart targeting solutions using first-party data to deliver effective, addressable advertising, even in cookie-constrained environments. This includes:
  • Curated Audiences: Pre-built segments for efficient targeting.

  • Custom Audiences: Advertiser-specific audience segments built from first-party data.

  • Publisher First-Party Data: Secure targeting while protecting publisher data from reverse engineering.


Recent Developments



New Products Launched


  • TripleLift Audiences: A new audience targeting solution designed for effectiveness in cookie-constrained environments by leveraging first-party data from participating publishers.


New Features Added


No specific new features were listed beyond the launch of the TripleLift Audiences targeting solution.

New Partnerships


  • ID5 Partnership: To advance advertiser targeting across the open web.

  • Partnership with publishers like AccuWeather, Chegg, Mediavine, and TEGNA: To test and implement TripleLift Audiences.


No further information available.




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