Company Profile: tripleSdata Pty Ltd

Background

Overview

tripleSdata Pty Ltd, established in 2017 and headquartered in Sydney, Australia, is a pioneer in the sports data industry. The company specializes in providing cutting-edge, fully automated, real-time technology solutions for the collection and analysis of sports data. By addressing the disconnect between real-time data collection and its timely interpretation, tripleSdata enhances the experiences of broadcasters, spectators, and wagering service providers.

Mission and Vision

tripleSdata is committed to revolutionizing the sports industry by delivering innovative, precise, and reliable data solutions. Their mission is to empower clients with real-time information, thereby improving performance, training, spectator engagement, and wagering potentials.

Key Strategic Focus

Core Objectives

Real-Time Data Collection: Implementing advanced technologies to capture and process sports data instantaneously.

Enhanced Spectator Engagement: Providing enriched data to broadcasters and spectators to elevate the viewing experience.

Performance Improvement: Supplying athletes, trainers, and officials with high-tech content to enhance performance and training methodologies.

Areas of Specialization

Thoroughbred Racing: Utilizing GNSS/GPS technology for real-time positioning and timing.

Greyhound Racing: Employing ultra-wideband (UWB) and radio frequency (RF) signals for precise timing and tracking.

Harness Racing: Implementing real-time kinematic technology for accurate positioning data.

Key Technologies Utilized

SMART Suite Solutions: A comprehensive suite including SMART RTK-GPS tracking, SMART graphics, SMART timing, SMART weather, SMART barrier, and SMART racing distribution center.

Equimetre: An advanced device for equine training that analyzes physical and physiological activities during training sessions.

Primary Markets Targeted

Wagering Service Providers: Offering real-time data points to enhance betting experiences.

Broadcasters: Providing enriched data streams to improve live sports coverage.

Athletes and Trainers: Supplying detailed performance analytics to aid in training and performance enhancement.

Financials and Funding

Funding History

Specific details regarding tripleSdata's funding history, including total funds raised and notable investors, are not publicly disclosed.

Revenue

As of the latest available data, tripleSdata reports an annual revenue of approximately $6 million.

Pipeline Development

Key Products and Services

SMART Suite Solutions: A range of technologies designed to unlock the potential of racing by creating digital assets for commercialization.

Equimetre: A device that revolutionizes equine training by providing real-time analysis of physical and physiological activities.

Development Stages

tripleSdata's products are fully developed and implemented across various sports disciplines, with ongoing enhancements to maintain technological leadership.

Technological Platform and Innovation

Proprietary Technologies

SMART Suite: A proprietary suite encompassing various technologies for real-time data collection and analysis.

Equimetre: An innovative device for equine training analytics.

Scientific Methodologies

Real-Time Kinematic (RTK) GPS: Utilized for precise positioning data in racing events.

Ultra-Wideband (UWB) and Radio Frequency (RF) Signals: Employed in greyhound racing for accurate timing and tracking.

Leadership Team

Carlos Santo – CEO & Co-Founder

Carlos began his career in IT, managing significant events such as the 2000 Olympic Games for IBM. His entrepreneurial ventures span retail and real estate. As CEO, he brings a passion for data and its potential to enhance customer experiences and sporting performance.

Sebastian Scholz – CTO & Co-Founder

Sebastian is globally recognized for his innovation in sports performance and analytics. As CTO, he leads through innovation, delivering scientifically based research and cutting-edge technology solutions.

Leadership Changes

There are no recent significant changes or appointments within the company's leadership team.

Competitor Profile

Market Insights and Dynamics

The sports data industry in Australia is dynamic, with a mix of established firms and startups. The market is characterized by a focus on real-time data collection, analytics, and enhanced spectator engagement.

Competitor Analysis

Champion Data: Official data capture service provider for Netball Australia and Netball NZ, offering comprehensive data-driven insights and live stats for various sports events.

STATFREAKS: Provides advanced sports data through specialized ratings and statistics, utilizing predictive analytics for unbiased insights.

Sportcor: Specializes in sports analytics with Smartball technology, offering real-time data on performance metrics such as speed, distance, and spin.

Sportzlink Pty Ltd: Offers a data-driven sports management platform that simplifies sports management processes through intuitive mobile and web technology.

Genius Tech Group: Developed iSport Genius, a sports data platform offering innovative statistical analysis and insights.

Strategic Collaborations and Partnerships

tripleSdata collaborates with various stakeholders in the sports industry, including wagering service providers, broadcasters, and racing authorities, to enhance the delivery and utilization of real-time sports data.

Operational Insights

Competitive Advantages

Technological Innovation: Proprietary technologies like the SMART Suite and Equimetre set tripleSdata apart in the industry.

Real-Time Data Accuracy: Commitment to precision and reliability in data collection and analysis.

Comprehensive Solutions: Offering a unified platform that addresses various aspects of sports data collection and utilization.

Strategic Opportunities and Future Directions

tripleSdata aims to expand its technological offerings and market reach by continuously innovating and adapting to the evolving needs of the sports industry. Potential areas for growth include the integration of artificial intelligence and machine learning for enhanced data analytics and the expansion into new sports disciplines and geographic markets.