TRIPP, Inc. Company Profile

Background

Overview

Founded in 2017, TRIPP, Inc. is a Los Angeles-based digital wellness company specializing in immersive experiences designed to enhance mental well-being. By integrating virtual reality (VR) and augmented reality (AR) technologies, TRIPP offers guided meditations and mindfulness exercises aimed at improving focus, reducing stress, and promoting emotional balance. The company's mission is to provide accessible, non-chemical digital solutions for mental health, positioning itself as a leader in the intersection of technology and wellness.

Key Strategic Focus

Core Objectives

• Immersive Wellness Solutions: Developing VR and AR platforms that deliver personalized meditation and mindfulness experiences.

• Mental Health Research: Conducting clinical trials to assess the efficacy of digital interventions in treating conditions such as anxiety, depression, and substance use disorders.

Specialization and Technologies

• VR & AR Integration: Utilizing immersive technologies to create engaging wellness experiences.

• AI Personalization: Implementing artificial intelligence to tailor sessions based on user feedback and physiological data.

Primary Markets

• Direct-to-Consumer: Offering subscription-based services to individuals seeking mental wellness tools.

• Corporate Wellness Programs: Partnering with employers to provide mental health resources as part of employee benefit plans.

Financials and Funding

Funding History

• Total Funds Raised: Approximately $26.3 million.

• Recent Funding Rounds:

• Series A: Raised $4 million in September 2017.

• Series A1: Raised an undisclosed amount in June 2021.

• Series A3: Raised $11.2 million in May 2022.

Notable Investors

• Amazon Alexa Fund

• BITKRAFT Ventures

• Mayfield Fund

• CJ Group

• Social Leverage Capital

Utilization of Capital

• Product Development: Enhancing existing platforms and developing new features.

• Market Expansion: Extending reach into new geographic regions and demographics.

• Research Initiatives: Funding clinical trials and studies to validate the effectiveness of digital wellness interventions.

Pipeline Development

Key Products and Developments

• TRIPP PsyAssist: A platform providing guidelines for psychotherapists and patients during psychedelic-assisted therapies, developed following the acquisition of PsyAssist in August 2021.

• Kōkua XR: Launched in beta in July 2024, this AI-powered meditation guide offers personalized wellness experiences, featuring mood tracking and real-time user feedback integration.

• Eden: Acquired in June 2022, Eden is a VR-based world-building game aimed at creating community-driven experiences within the mindful metaverse.

Clinical Trials and Research

• Ongoing studies to evaluate the effectiveness of TRIPP's platforms in treating mental health conditions such as anxiety, depression, and substance use disorders.

Technological Platform and Innovation

Proprietary Technologies

• Immersive VR/AR Environments: Creating engaging visual and auditory experiences that simulate psychedelic trips without the use of substances.

• AI-Driven Personalization: Utilizing machine learning algorithms to adapt sessions based on user input and physiological data, enhancing the effectiveness of interventions.

Scientific Methodologies

• Mood Tracking: Monitoring heart rate and breathing patterns to assess and respond to users' emotional states.

• Guided Meditations: Offering structured mindfulness exercises designed to improve focus and reduce stress.

Leadership Team

• Nanea Reeves: Co-Founder and Chief Executive Officer.

• Background: Extensive experience in technology and gaming industries.

• Role: Oversees company strategy and operations.

• Katherine Gaffney: Chief Financial Officer.

• Background: Expertise in financial management within tech startups.

• Role: Manages financial planning and analysis.

• Mani Srinivasan: Chief Business Officer.

• Background: Experience in business development and strategic partnerships.

• Role: Leads business growth initiatives and partnerships.

Leadership Changes

• Acquisition of PsyAssist: In August 2021, TRIPP expanded its leadership capabilities in psychedelic-assisted therapies through the acquisition of PsyAssist.

Competitor Profile

Market Insights and Dynamics

• Market Size: The digital wellness industry is experiencing significant growth, driven by increasing awareness of mental health and the adoption of digital health solutions.

• Growth Potential: Advancements in VR/AR technologies and AI are expanding the possibilities for immersive wellness experiences.

Competitor Analysis

• Headspace: Offers meditation and mindfulness content through a mobile app, focusing on guided audio sessions.

• Akili Interactive: Develops digital therapeutics for cognitive disorders, utilizing game-based interventions.

• AppliedVR: Provides VR-based pain management solutions, targeting chronic pain conditions.

• Mindmaze: Specializes in neurorehabilitation through VR platforms, focusing on brain injury recovery.

Strategic Collaborations and Partnerships

• Equa Health Partnership: In January 2023, TRIPP partnered with Equa Health to develop clinically validated mindfulness training modules, enhancing the depth and credibility of its offerings.

Operational Insights

• Competitive Advantages:

• Immersive Technology Integration: Combining VR/AR with AI to create personalized wellness experiences.

• Clinical Validation: Engaging in research to substantiate the effectiveness of digital interventions.

• Diverse Product Portfolio: Offering a range of products catering to both individual consumers and corporate clients.

Strategic Opportunities and Future Directions

• Expansion into New Markets: Leveraging recent office openings in France to establish a stronger presence in the European market.

• Product Innovation: Continuing to develop AI-driven features and exploring new applications of VR/AR in mental wellness.

• Research and Development: Investing in clinical trials to further validate and enhance the efficacy of digital wellness interventions.

Contact Information

• Website: www.tripp.com

• Headquarters: Los Angeles, California, USA

• Social Media:

• LinkedIn: TRIPP, Inc.

Note: The above information is based on available data as of June 24, 2025.