TU

Tru Universe

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Tru Universe: Company Research Report





Company Overview



  • Name: Tru Universe

  • Mission: Tru Universe is dedicated to disrupting and innovating the worldwide payment ecosystem utilizing a robust FinTech platform, immense in-house capabilities, and years of industry experience.

  • Foundation: Founded in 2001, Tru Universe was established on the vision to enhance traditional rewards and loyalty by providing real-time gratification while helping businesses reduce inefficiencies and gain a clearer understanding of their clients.

  • Key People:

  • Huguette Masse (CEO)

  • Roy Murad (Chairman)

  • Mira Tzur (Senior Vice President)

  • Lauren Weekes (Vice President of Global Operations and Client Strategy)

  • Chris Michaelis (Vice President of Marketing)

  • Aysha Shahid (Risk & Compliance Manager)

  • Junius Cheng (Senior Director, Strategy and Business Enablement)

  • Dianne F. Dickens (Senior Vice President of Customer Service)

  • Lisette Anciaes (Senior Program Director)

  • Jamie Rust (Global Sales Director)

  • Headquarters: Canada, with offices located at 2680 Skymark Avenue, Suite 700, Mississauga, Ontario L4W 5L6, and in the United States at 1200 Brickell Ave. Suite 1950, Miami, FL 33131.

  • Number of Employees: No information is available.

  • Revenue: No information is available.

  • Recognition: Tru Universe is known for its innovative bank-agnostic FinTech platform, serving as a pioneer in the prepaid industry and a provider of award-winning payment and loyalty solutions.


Products



Tru Visa® Card


  • Description: The Tru alternative to traditional physical or virtual payments.

  • Key Features: Offers flexibility and scalability for various reward and payment programs.


TruVirtual


  • Description: Virtual rewards and payments delivered in seconds.

  • Key Features: Instant electronic funds transfer and real-time rewards delivery.


TruWallet


  • Description: An app-centered tool built with mobile in mind.

  • Key Features: Provides extended payment features and card management with added security.


TruLoyalty


  • Description: A loyalty program converting points to cash in real-time.

  • Key Features: Unique real-time fidelity points conversion, enhancing client engagement and retention.


TruInsights


  • Description: A unified data insight solution in a centralized platform.

  • Key Features: Provides real-time data analytics and insights for businesses.


TruCash Platform


  • Description: A platform for scalable, on-demand card programs.

  • Key Features: Quick market entry with the ability to launch programs in days, not months.


Recent Developments



  • New Products: Tru Universe has introduced its Mobility Wallet (MW) in collaboration with Metro Transportation Authorities.

  • Innovations in Payments: The company introduced a groundbreaking solution for transit payments using customized Visa®️ Prepaid Cards.

  • Partnerships: Partnered with Banff Canmore Foundation and Banff and Lake Louise Tourism for promoting tourism through prepaid solutions.

  • Expansion: Tru Universe has significantly captured attention in the FinTech space, indicating strong growth in revolutionary prepaid solutions.


Additional Information



  • Award Recognition: Tru Universe has been recognized in several award categories, such as PayTech Awards and Innovative Payments Awards.

  • Clientele: Their products serve over 500 brands, managing billions of disbursements to millions globally.

  • Sustainability and Community Initiatives: Focuses on providing solutions for sectors including public transportation and social support programs like United Way.




End-to-end customization and innovative program management define Tru Universe's approach, supported by a dedicated team aimed at being the number one payments and loyalty platform globally. As a leader in prepaid solutions, the company continues to revolutionize how businesses manage payments, rewards, and loyalty across various sectors.