TruCap Finance Limited: Company Profile

Background

Company Overview

TruCap Finance Limited, formerly known as Dhanvarsha Finvest Limited, is a Non-Banking Financial Company (NBFC) incorporated on November 9, 1994, in Mumbai, Maharashtra, India. The company specializes in providing financial services, including micro-enterprise loans, SME loans, personal loans, and gold-backed loans. TruCap Finance is listed on the Bombay Stock Exchange (BSE) under the ticker symbol 540268.

Mission and Vision

TruCap Finance aims to bridge the financing gap for micro, small, and medium enterprises (MSMEs) by offering accessible and affordable credit solutions. The company's vision is to empower entrepreneurs and small business owners, fostering economic growth and financial inclusion across India.

Industry Significance

As an NBFC, TruCap Finance plays a crucial role in the Indian financial ecosystem by providing credit to underserved segments, particularly MSMEs. This support is vital for the growth and sustainability of small businesses, contributing to job creation and economic development.

Key Strategic Focus

Core Objectives

• Financial Inclusion: Extend credit facilities to underserved MSMEs and individual borrowers, promoting financial inclusion.

• Diversified Product Portfolio: Offer a range of financial products tailored to the needs of small business owners and retail customers.

• Operational Efficiency: Enhance operational processes to improve service delivery and customer satisfaction.

Areas of Specialization

• Gold-Backed Loans: Provide secured loans against gold, catering to individuals and businesses requiring quick access to funds.

• Business Loans: Offer collateral-free loans to MSMEs, supporting their working capital and growth initiatives.

Key Technologies Utilized

• Digital Platforms: Implement digital channels for loan origination, servicing, and collections to streamline operations.

• Data Analytics: Utilize data analytics for credit assessment and risk management, enhancing decision-making processes.

Primary Markets Targeted

• Geographical Focus: Operate across multiple states in India, including Maharashtra, Gujarat, Rajasthan, Madhya Pradesh, Goa, Delhi-NCR, Punjab, and Haryana.

• Customer Segments: Serve last-mile small business owners and retail customers, with a significant presence in tier 2, tier 3, and tier 4 cities.

Financials and Funding

Funding History

• Equity Infusions: Regular capital infusions have been made to support growth and maintain capital adequacy. Notably, in May 2022, the company raised ₹62.20 crore through equity and warrants, led by non-promoter investor Aviator Emerging Market Fund.

Recent Funding Rounds

• Debt Financing: In June 2025, the company secured ₹20 crore in debt from existing promoters and committed ₹100 crore from the Marwadi Chandarana Group (MCG), with the first tranche of ₹50 crore expected by June 15, 2025.

Notable Investors

• Aviator Emerging Market Fund: Participated in the May 2022 equity infusion.

• Marwadi Chandarana Group (MCG): Committed to providing debt financing in 2025.

Utilization of Capital

• Operational Expansion: Funds have been utilized to expand the branch network and enhance digital infrastructure.

• Capital Adequacy: Capital infusions have supported the company's capital adequacy ratio, ensuring regulatory compliance.

Pipeline Development

Key Pipeline Candidates

• Gold-Backed Loans: Continued development and expansion of gold-backed loan products to meet market demand.

• MSME Business Loans: Enhancement of loan offerings tailored for MSMEs, focusing on collateral-free options.

Stages of Development

• Product Enhancement: Ongoing refinement of loan products to improve competitiveness and customer appeal.

• Market Penetration: Strategic expansion into new geographical areas to increase market share.

Target Conditions

• Financial Inclusion: Addressing the credit needs of underserved MSMEs and individual borrowers.

• Economic Development: Supporting small businesses to contribute to broader economic growth.

Anticipated Milestones

• Branch Expansion: Plans to increase the number of branches in target regions.

• Product Diversification: Introduction of new financial products to cater to a wider customer base.

Technological Platform and Innovation

Proprietary Technologies

• Digital Loan Platforms: In-house developed platforms for loan processing and management.

• Customer Relationship Management (CRM) Systems: Tools to enhance customer engagement and service quality.

Significant Scientific Methods

• Credit Scoring Models: Advanced algorithms for assessing creditworthiness, incorporating alternative data sources.

• Risk Management Frameworks: Comprehensive systems for identifying and mitigating financial risks.

Leadership Team

Key Executives

• Rohanjeet Singh Juneja: Managing Director & CEO. Former investment banker and hedge fund manager with over 17 years of experience in India and the USA.

• Sanjay Kukreja: Chief Financial Officer. Over 27 years in the finance industry, responsible for financial strategy and management.

• Mahendra Kumar Servaiya: Chief Credit Officer. Former Assistant General Manager at a leading public sector bank, overseeing credit operations.

• Lalit Chendvankar: Chief Compliance Officer & Legal Head. Ensures regulatory compliance and manages legal affairs.

• Sonal Sharma: Company Secretary & Compliance Officer. Manages corporate governance and compliance functions.

Recent Leadership Appointments

• Rushina Nimir Mehta: Appointed as Non-Executive Director, bringing entrepreneurial expertise.

• Priyanka Singh: Joined as Chief Impact Officer, focusing on social impact initiatives.

Competitor Profile

Market Insights and Dynamics

• Market Size: The Indian NBFC sector is substantial, with a growing demand for MSME financing.

• Growth Potential: Significant opportunities exist in underserved regions and segments.

• Industry Trends: Digitalization and regulatory changes are shaping the competitive landscape.

Competitor Analysis

• Maha Rashtra Apex Corporation Ltd: Focuses on MSME financing with a strong regional presence.

• Fundviser Capital: Specializes in structured business loans, targeting niche markets.

• Ramsons Projects Ltd: Engages in diversified financial services, including personal and business loans.

Strategic Collaborations and Partnerships

• Co-Lending Arrangements: Partnerships with banks and financial institutions to enhance capital efficiency and expand product offerings.

• Business Correspondent Models: Collaborations to extend reach in remote areas and improve service delivery.

Operational Insights

• Competitive Advantages: Established brand trust, extensive branch network, and diversified product portfolio.

• Strategic Considerations: Focus on asset quality, regulatory compliance, and technological innovation to maintain a competitive edge.

Strategic Opportunities and Future Directions

Strategic Roadmap

• Geographical Expansion: Increase presence in untapped regions to capture a larger market share.

• Product Innovation: Develop new financial products tailored to emerging customer needs.

• Digital Transformation: Enhance digital platforms to improve customer experience and operational efficiency.

Future Business Directions

• Sustainable Financing: Introduce green financing options to support environmentally friendly initiatives.

• Financial Literacy Programs: Launch initiatives to educate customers on financial management and responsible borrowing.

Opportunities for Expansion

• Women Entrepreneurship: Develop products and services tailored for women-led businesses.

• Rural Markets: Expand services to rural areas, addressing the unique needs of rural MSMEs.

Contact Information

Official Website

www.trucapfinance.com

Social Media Profiles

• LinkedIn: TruCap Finance Limited

• Facebook: TruCap Finance Limited

• Twitter: @TruCapFinance