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True Corporation Public Company Limited is Thailand's leading telecom-tech company, formed through the merger of True Corporation and Total Access Communication (DTAC) in March 2023. This strategic consolidation has positioned True Corporation at the forefront of the telecommunications industry, offering a comprehensive suite of services that include mobile communications, broadband internet, and digital television.

Background

True Corporation's mission is to empower individuals and businesses with connected solutions that drive sustainable societal advancement. The company's vision is to be Thailand’s leading telecom-tech entity, enhancing the lives of Thai people and propelling businesses into the digital economy. By leveraging its extensive network infrastructure and technological expertise, True Corporation plays a pivotal role in advancing Thailand's digital landscape.

Key Strategic Focus

The company's strategic objectives are centered on modernizing its network and customer service channels to enhance reliability, speed, and personalization through AI-powered systems. True Corporation is committed to enabling the limitless possibilities of AI, IoT, and 5G technologies across various sectors, including entertainment, healthcare, and productivity. Additionally, the company focuses on transforming its teams to deliver sustainable business performance and profitability, fostering an AI-augmented work environment.

Financials and Funding

As of the third quarter of 2024, True Corporation reported total revenue of 50.8 billion Thai Baht (THB), with an EBITDA of 25.0 billion THB and a normalized net profit of 3.1 billion THB. The company's financial performance reflects its robust market position and effective operational strategies.

Technological Platform and Innovation

True Corporation's technological prowess is evident in its deployment of ultra-high-speed mobile and fixed broadband services across seven spectrum bands, the most in Thailand. The company has achieved nationwide 5G coverage in all 77 provinces and offers Wi-Fi services at over 140,000 hotspots. Innovations such as the "Mari" chatbot, which has evolved into a voicebot for human-like customer interactions, underscore True's commitment to leveraging AI and digital technologies to enhance customer experiences.

Leadership Team

The leadership team at True Corporation comprises experienced professionals dedicated to steering the company towards its strategic goals. Their collective expertise spans telecommunications, technology, and business management, ensuring that True remains at the cutting edge of the industry.

Competitor Profile

In the competitive Thai telecommunications market, True Corporation faces significant competition from Advanced Info Service (AIS), the current market leader. AIS offers a range of services, including mobile communications and broadband internet, and has a strong market presence. The merger of True and DTAC has intensified the competition, creating a duopoly that shapes the market dynamics.

Strategic Collaborations and Partnerships

The merger between True Corporation and DTAC, backed by parent companies Charoen Pokphand Group and Telenor, exemplifies strategic collaboration aimed at enhancing market position and innovation capacity. This partnership leverages the strengths of both entities to deliver superior services and drive digital transformation in Thailand.

Operational Insights

True Corporation's strategic considerations involve maintaining a competitive edge through continuous network modernization, adoption of emerging technologies, and a customer-centric approach. The company's distinct competitive advantages include its extensive network coverage, innovative service offerings, and commitment to sustainability.

Strategic Opportunities and Future Directions

Looking ahead, True Corporation aims to further integrate AI and digital technologies into its operations, enhance service offerings, and expand its market reach. The company's current strengths position it well to capitalize on opportunities in the evolving digital landscape, driving growth and delivering value to stakeholders.

Contact Information

For more information, visit True Corporation's official website.

Connect with True Corporation on LinkedIn.