Company Research Report: True Link Financial, Inc.

Company Overview

Basic Information

• Name: True Link Financial, Inc.

• Mission: Provide financial solutions for people with complex needs and those who care for them.

• Founded by: Co-founded by Kai Stinchcombe and Claire McDonnell.

• Headquarters: No information is available.

• Number of Employees: 86 team members in 21 states.

• Revenue: No information is available.

• Recognition: Known primarily for the True Link Visa® Prepaid Card and financial solutions targeting vulnerable populations such as elders, people with disabilities, and those in recovery.

Key People

• Kai Stinchcombe: Co-founder and CEO, known for his leadership and innovation in financial services.

• Claire McDonnell: Co-founder and Board Member, dedicated to solving human problems with technology.

• Scott Parker: Leads True Link Financial Advisors, responsible for managing all aspects of the advisory team.

• Peter J Wall: Director of Fiduciary Services, recognized expertise in special needs investments and trust administration.

Products

True Link Visa® Prepaid Card

• Description: A financial tool to help send money, protect spending, track purchases, and provide real-time alerts.

• Key Features:

• Customizable spending rules to protect spending and prevent fraud.

• Real-time alerts for purchase tracking and spending history reports.

• Empowerment for loved ones with financial independence while maintaining spending safeguards.

Financial Advisory Services

• Investment Management and Trust Administration:

• Assets under management: $1.3 billion.

• Serving 20,000+ trust beneficiaries and managing 25+ pooled special needs trusts.

• Key Features:

• No account minimums required.

• Diverse portfolio options tailored to risk profiles, including time horizon, account value, and future contributions.

Recent Developments

Products and Services

• True Link Visa® Prepaid Card Enhancements:

• Integration of real-time alerts and spending monitoring to improve transparency and control for card administrators.

Partnerships and Growth

• Institutional Clients and Community Involvement:

• Collaboration with many of the nation’s leading non-profit trustees and pooled special needs trusts.

• Support for 250,000+ families and collaboration with over 300 non-profits.

Fundraising and Expansion

• Series B Funding: Raised $35 million led by Khosla Ventures and Centana Growth Partners in 2020.

• Client Success Initiatives: True Link has engaged in collaborations with organizations like Wispact for better service to unique assets.

Impact and Recognition

• Fraud Prevention: Reported $175 million in fraud prevented yearly.

• Client Satisfaction: 97% of clients would recommend their services, reflecting high customer satisfaction and service quality.

Conclusion

True Link Financial, Inc. continues to lead in providing specialized financial solutions for individuals with complex financial needs. Their suite of products, notable leadership, and strategic partnerships underscore their commitment to improving the financial independence and security of vulnerable populations.