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True Native Media, Podcast Advertising Specialist

www.truenativemedia.com link_icon

Company Research Report: True Native Media



Company Overview



  • Name: True Native Media

  • Mission: To seamlessly connect podcasts with the right advertisers, crafting impactful campaigns that drive success for both parties. They are committed to helping podcasters amplify their unique voices while supporting advertisers in achieving their objectives.

  • Founded: January 2016

  • Founder: Heather Osgood

  • Headquarters: No information is available

  • Number of Employees: No information is available

  • Revenue: No information is available

  • Known For: Specialized in podcast representation and advertising, particularly known for host-read ads and creating meaningful partnerships between advertisers and podcasters.


Key People



  • Heather Osgood: Founder & CEO; she has a background in radio advertising and a passion for podcasting, which led her to establish True Native Media.

  • Nick Gryniewicz: Vice President; joined in 2021 with experience in audio programming and production in radio and podcasting.

  • Audrey Renken: Account Executive; specializes in building solid partnerships with advertisers and brands.

  • Emily Melton Lemonds: Account Executive; focuses on connecting brands to audiences through social, digital, and audio media.

  • Angie Trueblood: Account Executive; supports entrepreneurs in leveraging podcasts to grow visibility and reach.

  • Anthony Firn: Campaign Manager; focuses on advancing True Native Media’s technology.

  • Hannah Pearce: Delivery Specialist; manages the ad delivery process.

  • Ashley Andreshak: Accounting Manager; responsible for managing finances.

  • Sarah Hutchison: Campaign Ad Ops Manager; oversees campaign management.

  • Sabrina Nielsen: Director of Marketing; leads marketing strategies and boosts brand ROI.


Products



  • Podcast Advertising Services:

  • High-Level Description: True Native Media offers tailored podcast advertising solutions by connecting advertisers with podcasters to create host-read ads that resonate with audiences and drive results.

  • Key Features:

  • Specialized Host-Read Ads: Personalized to resonate with podcast audiences for impactful results.

  • Expert Matching: Meticulous matching of advertisers with independent podcasters for effective advertising experiences.

  • Guidance and Optimization: Extensive industry knowledge is leveraged to optimize ad campaigns for maximum impact.


Recent Developments



  • New Partnerships:

  • Father Wants Us Dead Podcast: On July 27, 2022, signed a partnership deal with NJ.com’s True Crime podcast series.

  • Merriam-Webster Podcasts: Partnered to bring high-quality content to podcast listeners interested in Paleontology.

  • Events:

  • Podcast Upfront Event: On May 25, 2022, delivered a live event for showcasing high-profile podcasts to brands and advertisers.

  • Organizational Changes:

  • Team Expansion: True Native Media doubled its sales team size in 2021 to capture more ad sales opportunities for mid-level podcasts.


No further information about new product launches or new features was available.