True Tickets Company Profile
Background
Overview
True Tickets is a Boston-based company specializing in secure digital ticket delivery services for live events. Founded in 2017, the company aims to enhance the patron experience while providing venues with greater control, visibility, and smarter ways to grow. By integrating with existing ticketing platforms and CRMs, True Tickets offers a scalable and secure solution that addresses common challenges in the ticketing industry, such as fraud, unauthorized resales, and lack of transparency.
Mission and Vision
True Tickets' mission is to improve the live events experience for venues, patrons, and performers by reestablishing trust through secure digital ticketing. The company's vision is to empower venues with tools that allow them to maintain control over their tickets, reduce fraud, and build lasting audience connections.
Primary Area of Focus
The company focuses on providing secure, digital-native ticketing solutions that integrate seamlessly with existing ticketing systems and CRMs. This approach enables venues to manage ticket sales, transfers, and resales effectively, ensuring a smooth and secure experience for patrons.
Industry Significance
In an industry plagued by issues like fraud and unauthorized resales, True Tickets offers a solution that enhances transparency and security. By leveraging technology to provide venues with greater control over their ticketing processes, the company plays a significant role in reshaping the live event ticketing landscape.
Key Strategic Focus
Core Objectives
- Enhancing Patron Experience: Providing a seamless and secure digital ticketing experience that reduces friction for attendees.
- Empowering Venues: Offering tools that allow venues to maintain control over their tickets, manage transfers and resales, and gain insights into their audience.
- Reducing Fraud: Implementing technologies that mitigate fraudulent activities, such as dynamic QR codes that refresh continuously to prevent duplicate scans.
Specific Areas of Specialization
- Digital Ticket Delivery: Secure and scalable delivery of digital tickets that integrate with existing ticketing systems.
- Audience Engagement: Tools that enable venues to identify and engage their true audience, not just the ticket buyers.
- Ticket Transfer and Resale Management: Features that allow venues to set rules for ticket transfers and resales, ensuring compliance with their policies.
Key Technologies Utilized
- Dynamic QR Codes: Continuously refreshing codes that reduce fraud and duplicate scans.
- Blockchain Technology: Ensuring secure and verifiable ticket transactions.
- CRM Integration: Seamless integration with existing CRM systems to provide venues with actionable audience data.
Primary Markets or Conditions Targeted
True Tickets primarily serves arts and cultural venues, including theaters, museums, and festivals, aiming to enhance their ticketing processes and audience engagement strategies.
Financials and Funding
Funding History
As of November 2025, True Tickets has raised a total of $12.19 million over multiple funding rounds. The most recent funding round was a $5 million seed round in January 2022, led by Logitix.
Total Funds Raised
$12.19 million
Recent Funding Rounds
- January 2022: $5 million seed round led by Logitix.
Notable Investors
- Logitix
Intended Utilization of Capital
The capital raised is intended to support the company's growth initiatives, including expanding its market presence, enhancing product development, and strengthening partnerships with venues and platform partners.
Pipeline Development
Key Pipeline Candidates
True Tickets continues to develop and refine its digital ticketing platform, focusing on enhancing features such as dynamic QR codes, blockchain integration, and CRM connectivity. The company is also exploring partnerships with additional venues and event organizers to expand its reach and impact.
Stages of Clinical Trials or Product Development
The company is in the growth and expansion phase, focusing on scaling its existing platform and integrating with more ticketing systems and CRMs.
Target Conditions
The primary focus is on addressing issues related to ticket fraud, unauthorized resales, and lack of transparency in ticket distribution.
Relevant Timelines for Anticipated Milestones
While specific timelines are not publicly disclosed, the company is actively working on expanding its partnerships and enhancing its platform to meet the evolving needs of the live event industry.
Technological Platform and Innovation
Proprietary Technologies
- Dynamic QR Codes: Continuously refreshing codes that reduce fraud and duplicate scans.
- Blockchain Integration: Ensuring secure and verifiable ticket transactions.
Significant Scientific Methods
- Data Analytics: Utilizing data to provide venues with insights into their audience and ticketing processes.
- CRM Integration: Seamless integration with existing CRM systems to provide venues with actionable audience data.
AI-Driven Capabilities
While specific AI-driven capabilities are not detailed, the company's focus on data analytics and CRM integration suggests the use of advanced data processing techniques to enhance its platform's functionality.
Leadership Team
Matt Zarracina – CEO & Co-Founder
Matt leads True Tickets' vision and operations, empowering venues with secure, fraud-free ticketing and scalable revenue growth. Prior to co-founding True Tickets, he served as a Director of Innovation in Thales Group's innovation and ventures practice, Thales xPlor, where he applied design thinking concepts to identify, assess, and develop disruptive innovations for broader commercial applications. He is also a veteran of the United States Navy, where he served as a helicopter pilot in the Western Pacific and as an advisor to the Ministry of Oil in Iraq.
Steven Dobesh – President & Co-Founder
Steven co-founded True Tickets and leads the company's vision and strategy, guiding product direction and partner alignment for long-term value creation. His expertise in product development and strategic partnerships has been instrumental in the company's growth and success.
Ken Lesnik – Head of Business Development
Ken drives strategic partnerships, expands market presence, and accelerates revenue growth through targeted relationship-building and opportunity creation. His efforts have been crucial in establishing collaborations with various venues and event organizers.
Kirk Mortensen – Head of Product
Kirk oversees product strategy and delivery, aligning features with venue needs and ensuring seamless patron experiences. His leadership ensures that the product meets the evolving demands of the live event industry.
David Caballero – Software Engineer
David builds and maintains backend systems to support secure digital ticketing and scalable event delivery infrastructure. His technical expertise ensures the platform's reliability and scalability.
Victor Castrejon – Senior UI Developer
Victor designs and implements accessible, responsive interfaces to deliver intuitive and seamless ticketing experiences. His work enhances the user experience for both venues and patrons.
Alan Faubert – Technical Lead
Alan leads ticket wallet development, ensuring a consistent and highly performant user experience. His leadership in technical development is key to the platform's success.
Yanina Fiorillo – UI/UX Product Design Lead
Yanina leads interface design and UX optimization to enhance the usability, reliability, and flexibility of the ticket wallet. Her focus on user experience ensures the platform meets the needs of its users.
Rowinson Gallego – Senior Software Engineer
Rowinson engineers backend infrastructure with a focus on distributed systems, scalability, and modern cloud technologies. His work ensures the platform can handle the demands of large-scale event ticketing.
Raul Garrido – Software Engineer
Raul develops and maintains backend systems using Golang, ensuring secure and efficient ticket processing at scale. His contributions are vital to the platform's performance and security.
Daniel Gomez – Integration Lead
Daniel drives integration with primary ticketing systems, enabling event organizers to adopt seamless, feature-rich, and secure digital ticket delivery. His work ensures compatibility and ease of use for venues.
