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Truedata

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Company Research Report: TrueData



Company Overview



Name


TrueData

Mission of the Company


To be the leader in independent identity resolution, offering data enrichment, data activation, and identity resolution solutions to clients focused on data ownership at scale.

Founded and Founders


Founded by Elliott Easterling in 2013.

Key People in the Company


  • Scott Conine: Chief Executive Officer

  • Jon Durkee: Chief Operating Officer

  • Nader Salehi: Vice President, Engineering

  • Molly Mazza: Chief of Staff

  • Dave Locke: Vice President, Marketing & Sales

  • Dave Berman: Vice President, Product


Headquarters


No information is available about the headquarters.

Number of Employees


No information is available about the number of employees.

Revenue


No information is available about the company's revenue.

Company Recognition


TrueData is known for its independent and interoperable identity resolution solutions, which are central to its business offerings.

Products



Identity Graph


  • Description: An independent and interoperable identity graph for omnichannel identity resolution.

  • Key Features:

  • Fully integrates into any tech stack.

  • Supports UID 2.0 and includes home IP, CTV ID, and multiple identifier linkages.


First Party Data Strategy


  • Description: A platform for activating offline customer data digitally.

  • Key Features:

  • Platform built on independent identifiers.

  • Offers seamless activation, distribution, and advanced data management features.


Audience Marketing Data


  • Description: Provides deterministic audience data for omnichannel reach.

  • Key Features:

  • Sourced from a network of over 950 publishers.

  • Offers audiences built without cookies for future readiness.


Recent Developments



New Products and Features


  • Omnichannel Identity Graph: Greater U.S. coverage now includes CTV ID (IFA’s) and Home IP linkages, enhancing customer reach and addressability.

  • UID 2.0 Support: Integration with The Trade Desk’s UID 2.0, appending over 250 million UID 2.0’s.


Recent Initiatives


  • Introduced confidence scoring to enhance data quality and control.

  • Launched support for Unified ID 2.0 to facilitate better identity resolution.

  • Deployed AI-enabled Household and Person IDs for enhanced targeting and measurement.


Partnerships


  • TrueData is a strategic partner for clients like Experian and Zenith, helping them build digital addressability and improve data connectivity for a post-cookie world.


Privacy and Compliance


  • TrueData adheres to strict privacy standards from inception, consistently safeguarding user data and complying with regulatory guidelines.


Conclusion


This report provides a detailed account of TrueData’s operations, focusing on their mission, product offerings, and recent innovations in the data and identity resolution space. TrueData stands out due to its commitment to privacy, robust product offerings, and strategic partnerships which aim to bolster identity resolution capabilities for advertising and marketing sectors.