Company Research Report: TRUEWERK

Company Overview

• Name: TRUEWERK

• Mission: TRUEWERK is dedicated to building the most technical, high-performance workwear in the world. The company aims to revolutionize the workwear industry by leveraging advancements in fabric technology, ensuring that today's trade professionals have access to superior workwear.

• Founded by: Brian Ciciora

• Headquartered: Denver, Colorado

• Number of Employees: No information is available

• Revenue: No information is available

• Known For: TRUEWERK is known for its innovative approach to workwear, drawing inspiration from technical fabrics used in outdoor and military apparel to create lightweight, flexible, and high-performance workwear for trade professionals.

Products

TRUEWERK offers a range of high-performance workwear products designed for various working conditions. Their product list includes:

1. T3 WerkPant

• Description: A technical upgrade to a classic work pant with a tough, snag-proof exterior and soft fleece lining.

• Key Features: Fleece-lined, snag-proof exterior, available in black and brown.

2. T2 WerkPant

• Description: Durable work pants treated with DWR (durable water repellent).

• Key Features: Available in new colors; deep grey, sand, black, navy, olive; DWR treated.

3. S3 Solution Jacket

• Description: Water-resistant jacket designed for protection against elements.

• Key Features: Water-resistant, available in black.

4. M2 Grid Zip Up Hoodie

• Description: Fleece-lined hoodie for comfort and warmth.

• Key Features: Fleece-lined, available in heathered grey and black.

5. S4 Tower Parka

• Description: Insulated parka for cold weather.

• Key Features: Insulated, available in black.

6. XP WerkPant with Knee Pads

• Description: Work pants with kneepad pockets for added functionality.

• Key Features: Knieepad pocket, available in sand, olive, black, deep grey.

Additional products include various types of pants like the EDO WerkPant with moisture-wicking properties, B2 Quarter Zip as a base layer, and M3 Woobie Hoodie featuring insulated and DWR properties.

Recent Developments

• Product Launches and Innovations:

• TRUEWERK introduced the Fitwell boots, enhancing their product line with high-performance footwear.

• The ButtVest, a cold-weather accessory, was also launched as a game-changer for trade professionals.

• XP WerkPant and the Tool Quiver received two 2023 Pro Tool Innovation Awards, highlighting the company's innovative product development.

• Partnerships and Community Engagement:

• The XP WerkPant was developed in collaboration with Ziegler CAT, showcasing TRUEWERK's approach to integrating feedback from professionals to improve product functionality and comfort.

• Product Improvements:

• TRUEWERK's product tests are conducted by real professionals, and community feedback plays a significant role in product development, ensuring that the workwear meets the needs of trade professionals in various working conditions.

• Community and Brand Expansion:

• TRUEWERK has built a strong community of professionals, characterized by initiatives like their Facebook community TrueCrew, where professionals can collaborate and share projects.

Conclusion

TRUEWERK stands out in the workwear industry by bringing innovation to the design and manufacture of gear that supports trade professionals in performing their tasks efficiently and comfortably. Their dedication to using advanced fabric technology, building strong community connections, and continuously enhancing their product offerings through strategic partnerships and community feedback defines their brand philosophy and growth.