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Trusona

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Trusona Market Research Report



Company Overview



Name, Mission of the Company


  • Name: Trusona

  • Mission: Revolutionizing authentication for digital businesses, ensuring secure, frictionless sign-ups and sign-ins without the vulnerabilities of passwords.


Founding Details


  • Founded: 2015

  • Founder: Ori Eisen


Key People


  • Ori Eisen: Chief Executive Officer

  • Tim McCrae: EVP & Chief Financial Officer

  • David Foster: VP of Engineering

  • Manish Sharma: SVP, Customer Success

  • Oliver "Olly" Brough: SVP Sales & Marketing

  • Kyle Starkey: Chief Information Security Officer


Headquarters


  • Location: Scottsdale, AZ


Number of Employees


  • Employee Range: 11-50 employees


Revenue


  • No information is available


Notable Aspects


  • Known for developing and pioneering passwordless authentication.


Products



ATO Protect


  • Description: Solution to prevent account takeover (ATO) fraud.

  • Key Features:

  • GenAI and deepfake resistant account recovery

  • Real-time fraud detection

  • Phishing resistant authentication


Passkeys


  • Description: Passwordless authentication technology.

  • Key Features:

  • Simplicity in sign-ins

  • Phishing and credential replay resistant

  • Rapid implementation and deployment


Trusona Authentication Suite


  • Description: Comprehensive suite for secure authentication needs.

  • Key Features:

  • Dynamic identity authentication

  • Designed for IT help desks, websites, apps, and call centers

  • 360-degree protection for digital and assisted channels


Trusona Authentication Cloud


  • Description: Passkey-as-a-service for enterprises.

  • Key Features:

  • Rapid passkey-enable websites

  • No additional resources required

  • Low fixed costs and delivery risk


AAMVA Identity Proofing


  • No high-level description or key features available.


Recent Developments



New Products & Features


  • ATO Protect: Recently launched to secure IT helpdesk and customer accounts against sophisticated attacks like voice spoofing and deepfakes.


Partnerships


  • Akamai Partnership: Expanded partnership enabling easier purchase of their ATO Protect solution and passkeys-as-a-service through Akamai's network and expertise.


Notable Mentions


  • FIDO Alliance Leadership: Trusona is an active member and leader within the FIDO Alliance, contributing to the User Experience Working Group (UXWG) and aiding in creating FIDO UX Guidelines for passkeys.


Additional Information


  • Security Enhancements: Continuous improvements in mitigating common attack vectors (e.g., SIM swap, keylogging, credential stuffing).

  • Focus on User Experience: Emphasis on seamless and user-friendly authentication experiences.


No information is available


  • Number of new products

  • New features added to existing products besides those mentioned


Summary


This market research report presents Trusona as a pioneering leader in passwordless authentication, committed to enhancing security and user experience. With innovative products like ATO Protect and a strong focus on reducing reliance on passwords, Trusona is positioned at the forefront of authentication solutions aimed at mitigating sophisticated cyber threats and improving digital interactions for businesses and their customers.