Market Research Report: Tryon Distributing Co., LLC
Company Overview
- Name: Tryon Distributing Co., LLC
- Mission of the Company: Dedicated to providing the finest wines and craft beers by partnering with high-quality independent wineries and breweries both domestically and internationally.
- Founded: 1985
- Founders: Brad Johnston and Steve Hedberg
- Key People:
- Brad Johnston – Owner/Founder
- Ed Johnston – President
- Angie Packer – Executive Vice President/Owner
- Melissa Bruno Johnston – Director of Culture & Communications
- Max Perkins – Vice President of Sales
- Dale Cannon – Vice President of Operations
- Jeff Brodmerkel – Chief Financial Officer
- Headquarters: Charlotte, North Carolina
- Employee Count: Approximately 300 employees
- Company Known For: Being North Carolina’s premier wholesale distributor of fine domestic and import wines, high-quality beers, and cider brands.
Products
Overview
Tryon Distributing offers a diverse portfolio that includes wine, beer, cider, and innovative products, showcasing a commitment to quality and diversity.
Key Products
1. White Wine
- Product Name: Vina Elena Blanco
- ABV: 12%
- Availability: Year-round
2. Red Wine
- Product Name: Vina Elena Organic Monastrell
- ABV: 14.5%
- Availability: Year-round
3. Craft Beers and Ciders
- Partner with some of the best hard cider producers in the country, focusing on quality and distinctiveness.
4. Innovative Products
- Developing dynamic portfolios with partners including hard seltzer, boozy tea, and hard coffee.
5. Portfolio Statistics:
- 825+ Brands
- 3,300+ SKUs
- 4,345 Customers
- Operations in 100 Counties
Recent Developments
Financial and Community Initiatives
- NC Hospitality Workers Relief Fund: Raised over $28,890 to support the NC Hospitality Worker’s Relief Fund.
- Pride Parade Participation: Collaborated with partners to promote inclusivity by participating in the Charlotte’s Pride Parade.
- Earth Day Celebration: Teamed up with Island Brands USA for a beach cleanup, showing commitment to environmental responsibility.
Innovations and Product Launches
- Expanded product lines in wines and beers, ensuring year-round availability for select labels like Vina Elena Blanco and Vina Elena Organic Monastrell.
- Continued partnerships with leading eCommerce platforms to enhance ordering convenience and flexibility.
Recognitions and Partnerships
- Johnston's Recognition: Brad Johnston was knighted for his work in Belgian beer, underscoring Tryon's influence in the global beer market.
- Expanded distribution capabilities with operational centers, enhancing logistical efficiency throughout North Carolina.
This report reflects the strategic growth, community impact, and product innovation initiatives of Tryon Distributing Co., LLC, emphasizing its leadership in the alcoholic beverage distribution sector in North Carolina.
