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tsia

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The Technology & Services Industry Association (TSIA) is a subscription-based research and advisory firm dedicated to assisting technology companies in achieving profitable growth and addressing critical business challenges through data-driven insights and expert guidance. Established in 2009 and headquartered in San Diego, California, TSIA has become a trusted resource for over 40,000 industry leaders across various sectors, including Industrial Technology and Services, SaaS, Healthcare Technology, and Industrial Equipment. The association's mission is to help technology organizations navigate the transformation to "as-a-Service" (XaaS) models, establish and scale service lines of business, and optimize customer engagement lifecycles.

Key Strategic Focus

TSIA's strategic focus encompasses several core objectives:

  • Navigating XaaS Transformation: Assisting companies in transitioning to "as-a-Service" business models.


  • Service Line Monetization and Scaling: Guiding organizations in establishing, monetizing, and scaling service lines.


  • Economic Engine Optimization: Unlocking successful economic engines for technology companies.


  • Customer Engagement Lifecycle Enhancement: Optimizing the customer engagement lifecycle to maximize growth and profitability.


TSIA leverages proprietary methodologies, such as the LAER (Land, Adopt, Expand, Renew) model, to provide actionable strategies tailored to the unique needs of technology providers.

Financials and Funding

As of March 2025, TSIA reported an annual revenue of approximately $35 million, with a workforce of around 274 employees. The company has experienced consistent growth, with an 8.46% increase in employee count over the past year. Specific details regarding funding history and notable investors are not publicly disclosed.

Technological Platform and Innovation

TSIA distinguishes itself through its AI-driven TSIA Portal, which offers members access to a wealth of industry-specific data, research, and insights. This platform enables technology leaders to make informed, data-driven decisions by providing:

  • Benchmarking and Peer Comparisons: Allowing companies to assess their performance against relevant peer groups.


  • Data-Validated Best Practices: Identifying proven practices that drive significant performance improvements.


  • Industry Trends and Insights: Keeping members informed on emerging trends impacting their businesses.


By focusing exclusively on technology solution providers, TSIA ensures that its insights are unbiased and tailored to the specific needs of its members.

Leadership Team

TSIA's leadership comprises experienced professionals dedicated to advancing the organization's mission:

  • J.B. Wood: President and CEO, leading the association's strategic direction.


  • Martin Dove: Chief Revenue Officer, appointed in August 2023 to accelerate growth and innovation.


  • Glen Kruger: Managing Director, Boston Office, appointed in October 2023 to support geographical expansion.


  • John Ragsdale: Distinguished Researcher and Vice President of Research, Service Technology.


  • Gwyn Wischmeyer: Senior Director of Marketing.


  • Julia Stegman: Vice President of Research & Advisory Services, Service Revenue Generation.


  • Diane Brundage: Vice President of Sales & Sales Operations.


Competitor Profile

TSIA operates in a competitive landscape alongside several notable organizations:

  • XIFIN: A healthcare information technology company providing revenue cycle management solutions.


  • MaintenanceNet: Specializes in service contract management and automation solutions.


  • Mitel Networks: Offers business communications solutions and services.


These competitors focus on various aspects of technology services, including revenue management, service automation, and communication solutions.

Strategic Collaborations and Partnerships

TSIA collaborates with a diverse range of partners to enhance its offerings and support its members effectively. The association's partner directory includes organizations specializing in areas such as professional services automation, customer success, AI-powered solutions, and more. These partnerships enable TSIA to provide comprehensive resources and insights to its members.

Operational Insights

TSIA's distinct competitive advantage lies in its exclusive focus on technology solution providers, ensuring that its insights are unbiased and tailored to the specific needs of its members. By leveraging extensive industry-specific data and research, TSIA empowers technology companies to make informed, data-driven decisions that drive growth and profitability.

Strategic Opportunities and Future Directions

Looking ahead, TSIA aims to continue expanding its global reach and enhancing its AI-driven platforms to provide even more value to its members. By staying at the forefront of industry trends and technological advancements, TSIA is well-positioned to support technology companies in navigating the evolving landscape and achieving sustained success.

Contact Information

  • Website: tsia.com


  • LinkedIn: TSIA LinkedIn Profile


  • Headquarters: San Diego, California, United States

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