Tuned Company Profile

Background

Tuned is a digital hearing health company founded in 2020, dedicated to making hearing care accessible and affordable for all. The company offers a comprehensive platform that includes virtual consultations with audiologists, online hearing assessments, and personalized recommendations for hearing devices and solutions. By integrating these services, Tuned aims to address the widespread issue of undiagnosed and untreated hearing difficulties, thereby enhancing the quality of life for individuals across various demographics.

Key Strategic Focus

Tuned's strategic focus centers on:

Comprehensive Hearing Care Services: Providing a full spectrum of hearing health services, from initial assessments to ongoing support.

Employer Partnerships: Collaborating with employers to offer hearing health benefits as part of employee wellness programs, thereby reaching a broader audience.

Technological Integration: Utilizing advanced technologies to deliver personalized hearing solutions and streamline the user experience.

Market Expansion: Targeting both direct-to-consumer and business-to-business-to-consumer (B2B2C) markets to maximize impact and accessibility.

Financials and Funding

As of February 2024, Tuned has raised a total of $9.2 million in funding. The most recent funding round, a $3.2 million seed extension, was led by Unum Group, with participation from other venture capital firms. The capital is intended to expand the commercial team, increase the roster of audiologists, and develop new offerings for customers.

Technological Platform and Innovation

Tuned differentiates itself through:

Virtual Consultations: Offering telehealth services that connect users with licensed audiologists for personalized care.

Online Hearing Assessments: Providing accessible tools for individuals to evaluate their hearing health conveniently.

Personalized Recommendations: Utilizing data-driven insights to suggest appropriate hearing devices and solutions tailored to individual needs.

Leadership Team

Danny Aronson: Co-Founder and Chief Executive Officer.

Ofer Raz: Co-Founder and Chief Technology Officer.

Kate McGinley: Co-Founder and Chief Growth Officer.

Dr. Heather Malyuk: Co-Founder and Head of Audiology.

Aditya Singhal: Head of Finance.

This leadership team brings together expertise in technology, healthcare, and business development to drive Tuned's mission forward.

Competitor Profile

Market Insights and Dynamics:

The hearing health market is experiencing growth due to increasing awareness of hearing issues and the adoption of telehealth services. The integration of hearing care into employer-sponsored wellness programs is a notable trend, reflecting a broader emphasis on holistic employee health.

Competitor Analysis:

Osana Salud: Provides a digital platform specializing in healthcare services, including telemedicine.

Catapult Health: Offers worksite preventive checkup services, focusing on employee health and wellness.

Nordic Health Innovation: Delivers virtual health rooms to public and private clients, emphasizing telehealth solutions.

LIVI: Enables patients to consult with general practitioners via video on mobile devices, expanding access to healthcare services.

These competitors highlight the growing emphasis on digital health solutions and the integration of telehealth into various aspects of healthcare delivery.

Strategic Collaborations and Partnerships

In September 2023, Tuned partnered with Intricon Corp., securing FDA 510(k) clearance for its AI-driven self-fitting over-the-counter (OTC) hearing technology. This collaboration aims to reshape the hearing health landscape by providing accessible and user-friendly hearing solutions.

Operational Insights

Tuned's strategic approach involves partnering with employers to offer hearing health benefits, thereby expanding its reach and impact. By integrating hearing care into employee wellness programs, Tuned differentiates itself from competitors and addresses a critical gap in preventive healthcare.

Strategic Opportunities and Future Directions

Looking ahead, Tuned plans to continue expanding its services and partnerships, particularly focusing on employer-sponsored hearing health benefits. The company aims to leverage technological advancements to enhance its platform and provide more personalized and effective hearing care solutions.