Company Details
Name: TurboSquid, Inc.
Parent Company: Shutterstock
Founded: 2000
Headquarters: New Orleans, Louisiana, USA
Industry: Digital Media, 3D Models
Website: [turbosquid.com](https://www.turbosquid.com/)
TurboSquid is a leading provider of stock 3D models and digital assets used in various industries such as computer games, architecture, and visual effects. The company was founded by Matt Wisdom and Andy Wisdom, and it serves a global market by offering a comprehensive library of over 800,000 3D models.
Acquisition and Growth
In January 2021, TurboSquid was acquired by Shutterstock for $75 million, positioning the parent company as the largest 3D marketplace globally. This acquisition enabled Shutterstock to expand into the 3D graphics sector, leveraging TurboSquid's extensive asset library and client base.
Key People and Leadership
- Matt Wisdom: Co-Founder and Former CEO
- Chris Phillips: COO
- Mark Kurt: CTO
- Eric Arvidson: CFO
Matt Wisdom remains a pivotal figure within Shutterstock, focusing on 3D strategy after playing a significant role in TurboSquid's foundational years and strategic initiatives like the CheckMate Certification program and the Louisiana Digital Media Act.
Products and Services
TurboSquid offers a diverse range of 3D models for gaming, VFX, architecture, and more. The platform's offerings include:
- Royalty-free 3D models.
- The SquidGuild loyalty program for exclusive artists.
- CheckMate Certification ensuring quality control standards.
Recently, TurboSquid integrated generative AI tools in partnership with NVIDIA, reflecting its commitment to cutting-edge technology.
Market Position and Strategy
TurboSquid, with more than 1.5 million monthly creators, maintains a substantial position in the digital media space. It continues to grow through strategic partnerships and innovations, supported by its extensive library and reputation for quality, making it a preferred resource across industries.
Recent Developments
TurboSquid enhances its offerings with innovations in generative AI for 3D models, as noted during Siggraph 2024. The platform also experienced a notable 12% increase in website traffic in September 2024, highlighting its strong market presence and digital strategy effectiveness.
Competitor Profiling
Overview of TurboSquid by Shutterstock
TurboSquid, under Shutterstock, is a premier online marketplace for 3D models, textures, and digital assets, aiming to serve professionals in animation, game development, and immersive content creation.
Competitors
1. CGTrader
- Founded by Marius Kalytis in 2011, CGTrader is a major competitor with over 2.2 million 3D models and a community of 10.4 million users. It supports enterprise-level 3D modeling, appealing to over 100 Fortune 500 clients.
2. Sketchfab
- Established in 2012, Sketchfab offers a platform for publishing and sharing 3D models. It boasts a community of over 6 million creators and supports integrations with major 3D tools, catering extensively to AR/VR users.
3. 3DExport
- Operating since 2004, 3DExport features 500K products and a community of 1.5 million designers. It is renowned for high-quality 3D content and fostering freelance creatives.
4. RenderHub
- Founded in 2017, RenderHub is artist-centric, providing 3D models and materials with high-profit share programs and straightforward licensing.
5. Daz 3D
- Since 2000, Daz 3D specializes in rigged 3D human models and content solutions, offering advanced tools like the Genesis platform and Daz Studio for building and rendering.
Market Position and Strategic Insights
Aligned with Shutterstock, TurboSquid leverages extensive distribution networks for competitive advantage. Competitors like CGTrader focus on enterprise solutions, while Sketchfab emphasizes platform reach. Daz 3D and RenderHub provide specialized solutions, enhancing market competitiveness. Understanding competitors' strengths is vital for navigating and strategizing growth in the 3D model market.
