Turnberry is a prominent real estate development and property management firm headquartered in Aventura, Florida. Established over 50 years ago, the company has been instrumental in transforming landscapes into vibrant communities, with a diverse portfolio encompassing hospitality, retail, residential, and mixed-use projects. Under the leadership of Chairman and CEO Jackie Soffer, Turnberry emphasizes innovation, excellence in design, and a commitment to creating enduring value for the communities it serves.
Key Strategic Focus
Turnberry's strategic focus lies in the development and management of multi-use real estate properties that integrate seamlessly into their environments. The company's core objectives include:
- Placemaking with Principles: Creating destinations that not only meet market demands but also enhance the quality of life for residents and visitors.
- Intelligent Development: Leveraging multi-sector expertise to identify and capitalize on unique opportunities, resulting in a diverse yet cohesive portfolio.
- Sustainable Growth: Ensuring that each project contributes positively to the community and stands the test of time.
Turnberry's primary markets include luxury hospitality, high-end retail, and upscale residential sectors, with a significant presence in South Florida and expanding interests in other regions.
Financials and Funding
Turnberry has developed more than $10 billion in commercial and residential assets, including approximately 20 million square feet of retail space, over 7,000 apartments and condominium units, 1.5 million square feet of class "A" office space, and nearly 3,000 hotel and resort rooms. The company's revenue is estimated to be in the range of $100 million to $1 billion.
Pipeline Development
Turnberry has several key projects in various stages of development:
- ONE Park Tower at SoLé Mia: A 33-story tower with 299 bespoke residences, currently under construction in North Miami.
- Grand Hyatt Miami Beach Convention Center Hotel: An 800-key luxury hotel being developed in partnership with Terra Group, set to serve as the central anchor of the Miami Beach Convention Center District.
- St. Regis Nashville Hotel and Residences: A new development deal announced to bring a St. Regis-branded hotel and residences to downtown Nashville.
Technological Platform and Innovation
While Turnberry's primary focus is on real estate development, the company integrates innovative design and construction methodologies to enhance the functionality and aesthetic appeal of its projects. Collaborations with world-class brands and architects ensure that each development incorporates cutting-edge technologies and sustainable practices.
Leadership Team
- Jackie Soffer: Chairman and Chief Executive Officer. Jackie has been instrumental in steering Turnberry's strategic vision and expanding its diverse portfolio.
- Mary Rogers: Executive Vice President of Hospitality Operations. Appointed in February 2025, Mary brings extensive experience in hospitality management to oversee Turnberry's hotel and resort operations.
Leadership Changes
In February 2025, Mary Rogers joined Turnberry as the Executive Vice President of Hospitality Operations, marking a significant addition to the company's leadership team.
Competitor Profile
Market Insights and Dynamics
The luxury real estate development market is characterized by high competition, with significant growth potential driven by increasing demand for upscale residential, retail, and hospitality spaces. Trends indicate a shift towards mixed-use developments that offer integrated living, working, and leisure environments.
Competitor Analysis
Turnberry's primary competitors include:
- Dataprise: An IT consulting firm offering managed services and IT solutions.
- Synoptek: Provides IT consulting, managed services, and cloud solutions.
- Ntiva: Offers managed IT services, cloud solutions, and cybersecurity services.
While these companies operate in the IT consulting space, Turnberry's focus on real estate development sets it apart in its industry.
Strategic Collaborations and Partnerships
Turnberry has established significant partnerships to enhance its market position:
- Terra Group: Collaborating on the development of the Grand Hyatt Miami Beach Convention Center Hotel.
- LeFrak: Partnering on the SoLé Mia project in North Miami, a 184-acre mixed-use development.
Operational Insights
Turnberry's strategic considerations include:
- Market Position: Maintaining a strong presence in the luxury real estate sector through innovative developments and strategic partnerships.
- Competitive Advantages: A diverse portfolio, commitment to quality, and a legacy of successful projects that enhance community value.
Strategic Opportunities and Future Directions
Turnberry's future directions encompass:
- Expansion into New Markets: Exploring opportunities in emerging markets to diversify its portfolio.
- Sustainable Development: Integrating eco-friendly practices and technologies into new projects to meet evolving consumer preferences.
- Enhanced Community Engagement: Fostering stronger relationships with communities to ensure developments meet local needs and contribute positively to the area.
