Company Research Report: Turtl



Company Overview



Name, Mission of the Company


Turtl

Mission: To transform digital documents for businesses by enabling the creation, personalization, publication, and tracking of engaging digital content without requiring design or coding skills.

Founders and Foundation Year


Founded by: Nick Mason and Mark Sallows

Founded in: No specific year mentioned

Key People in the Company


  • Nick Mason: Chief Executive Officer & Founder

  • Stuart Dawson: Non-executive Director

  • Ben McGill: Business Development Director

  • Aislinn Nichol: Chief Financial Officer

  • Matt Pollock: VP of Sales

  • Uthish Ranjan: Non-executive Director

  • Dominic von Trotha Taylor: Chairman


Headquarters


No specific information available

Number of Employees


Approximately: 70+ employees

Revenue


No information is available

Known For


Turtl is known for its innovative digital document creation platform that increases reader engagement by applying psychological principles related to how we read and retain information.

Products



Overview


Turtl offers an advanced platform for creating, personalizing, publishing, and tracking interactive digital documents known as Turtl Docs.

Detailed Survey of Products and Features



Turtl Docs


High-Level Description: Interactive digital documents that engage readers more effectively than traditional formats like PDFs or web pages.

Key Features:
  • Interactive and responsive design

  • Real-time editing and updates

  • Personalized content scaling

  • Data-driven insights and analytics

  • Secure and confidential content management

  • Environmentally friendly by reducing print waste


Editor


High-Level Description: A drag-and-drop editor that allows for the quick creation and real-time update of documents.

Key Features:
  • No design or coding skills required

  • Hardcoded brand guidelines

  • Device-responsive layouts

  • Interactive elements like videos, polls, and charts


Personalization Engine


High-Level Description: Tools for creating deeply personalized content experiences for individual readers or accounts.

Key Features:
  • Personalized content creation for 1000s of accounts

  • Integration with CRM systems for automated personalization

  • Forms for internal and reader data capture

  • File upload and client database integration for scale


Analytics


High-Level Description: Detailed insights into reader behavior and document performance to optimize content.

Key Features:
  • Performance dashboards

  • Comparative benchmarks

  • Detailed reader engagement tracking

  • Data-driven content optimization recommendations


Publish and Share Settings


High-Level Description: Flexible publishing and access control options.

Key Features:
  • Real-time content updates

  • Gating options for lead capture

  • Social media integration

  • Access control settings for secure content sharing


Recent Developments



New Products and Features



Turtl Benchmarks (16th January 2024)


Description: Uses over 35 billion data points to compare document performance across teams, industries, and globally to identify performance gaps.

Surf Page Formatting (16th March 2023)


Description: Allows users to format, hyperlink, and personalize text on surf pages easily, optimizing content impact.

Teams Functionality (27th February 2023)


Description: Enables different business units within an organization to manage Users, Workspaces, Docs, and other settings independently while using Turtl side-by-side.

Immerse Page Templates (24th January 2023)


Description: Provides ready-made templates for faster content creation, helping users to build engaging content more efficiently.

Notable Partnerships



SEE Turtles (2024)


Partnership Focus:
  • Conservation efforts support

  • Environmental sustainability and turtle hatchling protection

  • Addressing illegal turtle trade


Editor Usability Improvements (27th October 2022)


Description: Series of functionality improvements making the creation and editing process more efficient and user-friendly.

User Roles Update (3rd November 2022)


Description: Introduction of tenant permissions and workspace roles to control access to specific functionalities within the platform.

Conclusion


Turtl has continually innovated to improve the user experience, create engaging content, and provide deep insights into content performance through detailed analytics. The company's commitment to sustainable practices and personalized user experiences aligns with its mission to revolutionize digital document creation and usage.

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