Turtle Fur Company Research Report

Company Overview

• Name: Turtle Fur

• Mission of the Company: Create sustainable solutions for every body, that feel great, in every element, built for a life lived outside. They believe in time spent in natural spaces to elevate physical and mental health and are driven by a future where everyone can enjoy the outdoors.

• Founded: In 1982

• Founders: Millie Merrill

• Key People: No information is available on key people currently involved in the company

• Headquarters: Morrisville, Vermont, USA

• Number of Employees: No information is available

• Revenue: Turtle Fur commits to donating 2% of its annual revenue through Project Warmth.

• Known For: Turtle Fur is renowned for creating the first fleece neck warmer, The Turtle's Neck®, and their involvement in sustainable and community-focused initiatives.

Products

Main Product Lines

1. Headwear

• Description: Includes beanies, ski masks, balaclavas, bucket hats, overhoods, caps & truckers, under helmet liners, headbands, and earmuffs.

• Key Features:

• Diverse range suitable for multiple activities like skiing, lifestyle, hiking, biking, running, and fishing.

• Products available for all genders and age groups.

2. Neckwear

• Description: Comprises neck gaiters, neck tubes, ski masks, and balaclavas.

• Key Features:

• Designed for warmth and protection in various activities.

• Products built from sustainable materials emphasizing comfort.

3. Accessories

• Description: Includes gloves, mittens, vests, baby blankets, and more.

• Key Features:

• Offers both practicality and style.

• Uses innovative materials for thermal insulation and comfort.

4. Kids

• Description: Offers a lineup of neck gaiters, neck tubes, ski masks, balaclavas, and beanies tailored for younger users.

• Key Features:

• Ensures warmth and style for kids in their outdoor activities.

Sustainability and Material Innovation

Turtle Fur emphasizes the use of recycled materials across its product lines:

• A significant proportion of their products are made with sustainable attributes, contributing to a reduced environmental footprint.

Recent Developments

New Products and Initiatives

1. Yak Wool Collection

• Announced as a new responsible fiber collection, known for being as soft as cashmere and inherently strong.

2. Project Warmth

• An ongoing initiative started in 2008, aimed at donating over 210,000 products across the US and Canada to those in need.

3. Rebranding Initiatives

• Turtle Fur has unveiled new branding to represent protection and inspiration.

4. Sustainability Targets

• Setting goals to achieve full transparency in the supply chain and aiming for climate neutrality.

• Currently, 60.5% of products sold in 2023 had sustainable attributes, with 58% of sales from these products.

5. Community and Inclusion

• Partnerships with organizations like Vermont Adaptive and Share Winter to make the outdoors accessible.

• Commitment to donate 2% of annual revenue to community initiatives.

New Partnerships

• Collaboration with organizations that align with their sustainability and inclusiveness values, such as Vermont Adaptive and Share Winter.

No detailed information on specific new product features or additional partnerships is available beyond the existing initiatives mentioned.