Company Research Report: tvScientific
Company Overview
- Name: tvScientific
- Mission: To redefine TV advertising as a true performance channel by making it accessible and measurable for brands and apps of all sizes.
- Founding Details: Founded by advertising and digital media executives.
- Key People:
- Jason Fairchild - Co-Founder + CEO
- David Koye - Co-Founder + CPO
- Bill Gross - Co-Founder
- Kent Wakeford - Co-Founder + Board Member
- Chris Johnson - VP of Technology
- Emily Robinson - VP of Marketing
- David Borstein - VP of Sales
- Michael Burke - VP of Finance
- Dell Wilkinson - VP Business Development + Partnerships
- Matthew Janusz - VP Performance & Yield
- Headquarters: No information is available.
- Number of Employees: No information is available.
- Revenue: No information is available.
- Known For: tvScientific is known for being a performance advertising platform built specifically for connected TV (CTV).
Products
- CTV Advertising Platform:
- Description: A performance CTV platform designed to provide measurable and scalable advertising solutions.
- Key Features:
- Precise Targeting: Utilizes thousands of unique behavioral targeting segments to reach the ideal customer.
- Performance Measurement: Advanced activation, measurement, and optimization technology to track performance outcomes.
- Control and Flexibility: Offers advertisers complete control over inventory, activation periods, and audience targeting.
- User-Friendly Interface: A simplified user interface similar to paid search and social media platforms for ease of use.
- Scalability: Ability to optimize and scale ad campaigns effectively.
- Brand Safety: Ensures alignment with brand values through controlled inventory access.
- tvScience:
- Description: The underlying technological framework powering tvScientific's offerings.
- Key Features:
- Data-Driven Analysis: Built on industry-leading research and continuous improvement of conversion technology.
- AI/ML-Powered Optimization: Utilizes advanced technologies for campaign measurement and optimization.
Recent Developments
- Funding and Growth:
- Series B Funding: tvScientific has raised $25.5 million in Series B funding led by NewRoad Capital Partners, with participation from Roku and other investors, to scale their market teams and develop AI-driven technology further.
- Focus on TV 2.0: Commitment to evolving TV advertising, enhancing targeting, measurement, and accountability.
- Patent and Technology:
- Patent Awarded: tvScientific was granted a patent for TV outcome optimization technology.
- Partnerships:
- New Partnerships: Notably partnered with Partnerize and integrated partnership with others to advance performance marketers' reach in CTV.
- Product Launch:
- Performance TV Academy and tvRoom Community: Launched to further engage and educate their user base.
- Cost-Per-Outcome CTV Ad Buying: Introduced through new partnerships to refine ad-buying models.
Summary
tvScientific is at the forefront of transforming TV advertising from traditional models to a performance-focused digital-first approach. With their cutting-edge CTV platform and a series of strategic partnerships and technological advancements, the company is poised to lead the industry in marrying precision targeting with performance-based outcomes. Their recent funding will further fuel innovation and expansion into new markets.
