Company Market Research Report: Two Circles

Company Overview

• Name: Two Circles

• Mission: No explicit mission stated. However, Two Circles aims to leverage data and fan knowledge to help organizations grow audiences and revenue.

• Founded: 2011

• Founders: No specific founder information available.

• Key People:

• Gareth Balch, Co-founder & CEO

• Kristian Gotsch, Managing Director EMEA

• Lars Stegelmann, Director

• Bettina Baer, Client Service Director

• Headquarters: London, UK

• Number of Employees: 501-1,000

• Revenue: No information is available.

• Known For: Two Circles is known for its data-driven approach to sports and entertainment marketing, working with major sports organizations like the NFL, Premier League, UEFA, and EA.

Products

• Product Offerings:

• Strategic services for sports properties and brands, focusing on growing volume and value of fan relationships.

• Services include Sports CRM, Sports Marketing, Digital Marketing, Management Consultancy, and Sports Data Management.

• Product Descriptions and Key Features:

• Sports CRM & Data Management: Leveraging fan data to build deeper fan relationships and insights for sports properties.

• Commercial Strategy & Sports Marketing: Implementing strategies to grow media rights, sponsorship, retail, licensing, and ticket sales.

• Digital Marketing & Insight: Using data to drive consumer engagements through creative content and technology.

• Content Production & Social Media: Crafting content that resonates with both core and casual sports fans.

Recent Developments

• New Products/Features:

• No specific new product launches were mentioned.

• Acquisition: Two Circles enhanced its content creation capabilities through the acquisition of Let It Fly Media.

• Recent Developments:

• International Expansion: Two Circles opened a Cologne office to expand its European footprint and entered the German market. This includes employing 20 senior consultants with experience from companies like FIFA and Formula 1.

• Partnerships: Collaborations with Metro Bank, and other entities to enhance fan and customer experiences within sports contexts.

• Employee Development: Implemented an Employee Resource Group and a Diversity, Equity, and Inclusion initiative, with a commitment to creating a better workplace culture.

• New Partnerships:

• Ongoing partnerships with World Rugby and professional darts through the Professional Darts Corporation, among others, focusing on growing engagement and viewership using data-driven insights.

Additional Information

• Industry Impact: Two Circles emphasizes its role in transforming sports marketing through fan engagement, aiming to create sustainable revenue streams and increase the affective value for its clients.

• Global Presence: Two Circles operates out of thirteen international offices, with dedicated service to understanding and optimizing fan engagement in various geographical locales.

Two Circles continues to implement strategies that foster belonging and diversity within both the organization and the sports industry, aiming to drive business growth and fan engagement through data-based solutions. They remain a significant player in the intersection of data, sports, and entertainment.