TWO MEN AND A TRUCK® Company Profile

Background

TWO MEN AND A TRUCK® began in the early 1980s as a small moving service in Lansing, Michigan, founded by brothers Brig and Jon Sorber. Their mother, Mary Ellen Sheets, formalized the business in 1985, purchasing a 14-foot truck and hiring movers. The company has since expanded into the largest franchised moving company in the United States, with over 400 locations worldwide, including operations in Canada, Ireland, and the United Kingdom.

Mission: To continuously strive to exceed customers' expectations in value and high standard of satisfaction.

Core Purpose: To move people forward.

Core Values:

Integrity: To always conduct oneself with honesty and fairness.

Give back to the community.

THE GRANDMA RULE®: To treat everyone the way you would want your Grandma to be treated.

Care: To have compassion for family, customers, co-workers, and community.

Be your best and have fun: To be the best professionally and personally while enjoying life and having fun.

Inclusion: To welcome people from all backgrounds in the workplace and the community.

Key Strategic Focus

TWO MEN AND A TRUCK® specializes in comprehensive moving services, including local and long-distance residential and business relocations, packing, storage, and junk removal. The company emphasizes customer satisfaction, boasting a 96% referral rate. Its strategic focus includes expanding service offerings, enhancing technological capabilities, and growing its franchise network to meet increasing demand.

Financials and Funding

As a privately held company, detailed financial information is not publicly disclosed. However, the company has demonstrated consistent growth, with average annual sales per franchise location reaching approximately $2.5 million. The highest-grossing franchise reported annual sales of $15.6 million. Franchisees are required to have liquid capital between $80,000 and $150,000 and a net worth between $160,000 and $400,000, depending on the market size.

Pipeline Development

The company continues to expand its service offerings and geographic reach. Recent developments include the introduction of portable storage solutions and the Value Flex® long-distance moving service, which offers affordable crated moving options for customers with flexible delivery dates. These initiatives aim to provide more flexible and cost-effective solutions to meet diverse customer needs.

Technological Platform and Innovation

TWO MEN AND A TRUCK® leverages a scalable IT infrastructure to manage franchise operations efficiently. This includes a cloud-based system for business management, customer relationship management tools, and digital marketing platforms to drive customer engagement. The company also utilizes proprietary software to streamline operations and enhance customer service.

Leadership Team

Randy Shacka, President: Joined the company in 2002 as a marketing intern and has held various roles, including Chief Operating Officer. Appointed President in 2012, marking the first time someone outside the founding family held the role.

Brant Hartle, Chief Financial Officer: Became CFO in 2016, bringing extensive experience in financial management and strategic planning.

Lindsay Gainor, Vice President of Human Resources and Talent Management: Joined the executive team in 2024, focusing on talent acquisition and employee development.

Leadership Changes

In 2021, significant leadership transitions occurred with the retirement of key figures:

Melanie Bergeron: Former Chair of the Board and daughter of founder Mary Ellen Sheets.

Brig Sorber: Former CEO and Chief Brand Officer.

Jon Sorber: Former Executive Vice President.

These changes marked a new era of leadership, with Randy Shacka continuing as President.

Competitor Profile

Market Insights and Dynamics:

The moving services industry in the United States generates nearly $86 billion annually, with approximately 40 million Americans relocating each year. The industry is characterized by a mix of national chains and local operators, with demand driven by residential and commercial relocations.

Competitor Analysis:

College HUNKS Hauling Junk & Moving: Offers moving and junk removal services with a focus on customer experience and community involvement.

Allied Van Lines: Provides comprehensive moving services, including international relocations, with a strong emphasis on logistics and supply chain management.

U-Haul: Specializes in DIY moving solutions, offering truck and trailer rentals, storage, and moving supplies.

TWO MEN AND A TRUCK® differentiates itself through its franchising model, customer service focus, and comprehensive service offerings.

Strategic Collaborations and Partnerships

The company has established partnerships with various organizations to enhance service delivery and community engagement. Notably, it collaborates with Convoy of Hope, donating a portion of revenue to support disaster response and community outreach initiatives.

Operational Insights

TWO MEN AND A TRUCK® maintains a competitive position through its franchising model, allowing for localized service delivery while benefiting from national brand recognition. The company's emphasis on customer satisfaction, evidenced by a 96% referral rate, and its commitment to community involvement serve as key differentiators in the market.