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txi

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TXI is a product innovation firm specializing in delivering engaging digital experiences and custom software solutions. Founded in 2002 and headquartered in Chicago, Illinois, TXI partners with clients across various sectors—including healthcare, retail, manufacturing, and education—to transform business ambitions into reality through strategic product development. The company's mission is to bridge the gap between ambition and reality by creating digital products that users want to engage with, thereby driving business growth and innovation.

In June 2022, TXI underwent a significant rebranding from its original name, Table XI, to better reflect its evolved focus on product innovation and user-centric design. This rebranding included a new visual identity and web experience, emphasizing the company's commitment to delivering digital products that engage users and transform businesses.

In January 2023, TXI transitioned to a 100% employee-owned structure through the establishment of an Employee Stock Ownership Plan (ESOP). This move aligns the company's business interests with those of its employees and clients, fostering a culture of trust, transparency, and shared success.

TXI's strategic focus centers on delivering value through product innovation, blending strategy, design, and engineering to create digital products that drive business growth. The company emphasizes a collaborative approach, working closely with clients to understand their users' needs and develop solutions that are deeply aligned with business goals. TXI's core capabilities include:

  • Strategy: Collaborating with clients to identify optimal challenges and develop precise data solutions.

  • Design: Creating digital product experiences rooted in in-depth end-user research to ensure meaningful value.

  • Software Engineering: Implementing pragmatic strategies and evolutionary architectures to shape impactful data products.

  • Delivery Management: Leading teams with a focus on innovation and collaboration while maintaining project plans and budgets.


TXI's integrated approach spans web, mobile, IoT, and data platforms, ensuring comprehensive solutions for its clients.

As a privately held company, TXI does not publicly disclose detailed financial information. However, the transition to a 100% employee-owned ESOP structure in January 2023 indicates a strong financial position and a commitment to long-term sustainability. This structure is designed to enhance organizational resilience and align employee incentives with the company's success.

TXI's technological platform is distinguished by its emphasis on user-centric design and data-driven decision-making. The company employs proprietary methodologies that integrate continuous discovery and research-driven design thinking. This approach ensures that the digital products developed are not only technologically sound but also deeply resonate with end-users. TXI's commitment to engineering excellence and innovation is evident in its ability to deliver solutions that are both functional and engaging.

The leadership team at TXI comprises seasoned professionals with diverse backgrounds:

  • Mark Rickmeier: As CEO, Mark has been instrumental in steering TXI's strategic direction and fostering a culture of innovation and inclusivity.

  • Antonio García: Serving as Head of Design, Antonio emphasizes the importance of user research and design thinking in product development, ensuring that solutions are both innovative and user-centric.

  • Claire Podulka: As Chief of Staff, Claire plays a pivotal role in maintaining the company's culture and operational excellence, particularly during significant transitions such as the move to an ESOP structure.


In January 2023, TXI transitioned to a 100% employee-owned structure through the establishment of an Employee Stock Ownership Plan (ESOP). This move aligns the company's business interests with those of its employees and clients, fostering a culture of trust, transparency, and shared success.

TXI operates in the competitive landscape of digital product innovation and custom software development. The market is characterized by rapid technological advancements and a growing demand for user-centric digital solutions. Key competitors include:

  • ThoughtWorks: A global technology consultancy known for its agile software development and digital transformation services.

  • Pivotal Labs: Specializes in agile development and cloud-native solutions, focusing on accelerating software delivery.

  • IDEO: Renowned for its design thinking approach, IDEO offers product design and innovation consulting services.


TXI differentiates itself through its integrated approach that combines strategy, design, and engineering, along with a strong emphasis on user research and inclusivity. The company's commitment to employee ownership further enhances its unique position in the market.

TXI has established significant collaborations and partnerships that bolster its market position and innovation capacity. Notably, the company has worked with clients such as BriteCo, Dickson, and Community.co, delivering tailored digital solutions that drive business growth.

TXI's operational strategy focuses on maintaining a competitive edge through its integrated approach to product innovation. By combining strategy, design, and engineering, the company ensures that its solutions are not only technologically advanced but also deeply aligned with client objectives and user needs. The employee-owned structure fosters a culture of accountability and shared success, further enhancing operational efficiency and client satisfaction.

Looking ahead, TXI aims to continue its trajectory of growth by expanding its service offerings and exploring new market opportunities. The company's commitment to diversity, equity, inclusion, and belonging positions it to attract top talent and foster innovation. By leveraging its strengths in user-centric design and data-driven decision-making, TXI is well-equipped to meet the evolving needs of its clients and maintain a leadership position in the digital product innovation space.
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