Company Overview
Tyroo, established as part of the SVG Media Group in 2006, is a pioneering ad tech platform focusing on growth marketing in the Asia-Pacific (APAC) region. It specializes in full-funnel advertising strategies and is notably recognized as India's first mobile performance network, majorly targeted at app installs and demand generation via smartphones and tablets. Tyroo leverages advanced ad video creation software powered by AI to empower advertisers to generate format-diverse video content.
Strategic Partnerships and Expansion
Tyroo has strategically partnered with CJ to roll out a performance marketing platform across APAC, strengthening its regional presence. The company's aggressive expansion into emerging markets, particularly North Asia, includes partnerships with industry heavyweights like Pinterest and ShareIt, solidifying its leadership in digital performance advertising.
Financial and Valuation Insights
Tyroo demonstrates notable financial growth, with an estimated annual revenue of $11.7 million and a revenue per employee of approximately $79,750. The last reported company valuation stood at $1.53 million in March 2018. Tyroo raised $1.24 million in a Series Unknown round on June 9, 2012, with Smile Group as a notable investor, yet it maintains a bootstrapped operational strategy.
Leadership Team
The leadership at Tyroo is spearheaded by Siddharth Puri, the CEO, with over 15 years of experience in steering internet and technology businesses. Akshay Mathur, the Chief Revenue Officer, brings two decades of expertise in media, ad-tech, and revenue management, pivotal in monetization strategies including the partnership with Snapchat in India. Vaibhav Pandey, the Chief Technology Officer, focuses on mobile ad technology and web applications, advancing the company’s ad-tech capabilities.
Recent Developments
Tyroo has expanded into South Korea, strengthening its APAC footprint. The company is experiencing a rise in fintech advertisements, highlighting the demand for its innovative solutions. The appointment of Sumit Kumar as Director of Global Growth Programs underlines its strategic focus on global growth and cross-border commerce expertise.
Product and Market Leadership
Tyroo provides the Next-Gen Video Content Cloud, offering brands access to a large-scale vertical video-engaged audience globally. Its proprietary technology for converting horizontal videos to vertical formats enhances content delivery. This platform serves brands, media companies, app developers, and OEMs worldwide.
Competitor Overview
Principal Competitors
1. InMobi: An expansive mobile marketing platform, InMobi operates globally with 22 offices and 2,500 employees. It was the first Indian tech unicorn and offers unique features like live entertainment via Glance and Roposo.
2. Anantadi: This company utilizes AI for virtual product placements within video content, focusing on unobtrusive ad integrations to maximize revenue.
3. Lytus Technologies: Primarily a platform service company offering content streaming, telecasting, and telemedicine services. It boasts significant infrastructure, including 5,000 km of fiber optics in India.
Strategic Insights
Tyroo stands out in the ad-tech space by focusing on vertical video and multi-language content, aligning with mobile-first consumer behaviors. Its exploration into gaming and metaverse verticals showcases its potential for expansive future engagements. The company's rapid employee growth and technological visibility emphasize its strategic importance as a partner or competitor in the digital advertising sector.
