U.S. Figure Skating: Comprehensive Market Research Report

Background

Overview

U.S. Figure Skating, established in 1921, serves as the national governing body for the sport of figure skating in the United States. Recognized by the United States Olympic & Paralympic Committee (USOPC) and the International Skating Union (ISU), the organization is dedicated to promoting and developing figure skating across all levels within the country.

Mission and Vision

• Mission: To create and cultivate opportunities for participation and achievement in figure skating.

• Vision: To foster fun and inspire a lifelong passion for skating while developing champions on and off the ice.

Primary Area of Focus

U.S. Figure Skating focuses on athlete development, event sanctioning, and the establishment of rules and guidelines for the sport. The organization supports athletes from grassroots to elite levels, ensuring a structured pathway for progression in figure skating.

Industry Significance

As the governing body for figure skating in the U.S., the organization plays a pivotal role in shaping the sport's landscape, fostering talent, and representing the U.S. on the international stage. Its influence extends to athlete development, event organization, and the promotion of figure skating culture nationwide.

Key Strategic Focus

Core Objectives

• Athlete Development: Providing resources and support to athletes at all levels to achieve their full potential.

• Event Sanctioning: Organizing and overseeing competitions, including national championships and international events.

• Rule Establishment: Defining and maintaining standards for the sport, including technical requirements and judging criteria.

Areas of Specialization

U.S. Figure Skating specializes in the disciplines of men's and women's singles, pairs, ice dance, and synchronized skating. The organization also focuses on the development of officials and coaches to ensure the sport's integrity and growth.

Key Technologies Utilized

The organization has embraced technological advancements to enhance athlete performance and fan engagement. Notably, in December 2025, U.S. Figure Skating partnered with OOFSkate, an AI-powered app that analyzes video footage to measure jump metrics, providing real-time feedback to skaters and coaches.

Primary Markets and Conditions Targeted

U.S. Figure Skating targets a broad demographic, including recreational skaters, competitive athletes, coaches, officials, and fans. The organization operates across various conditions, from local rinks to international arenas, adapting to the diverse needs of the skating community.

Financials and Funding

Funding History

As a non-profit organization, U.S. Figure Skating's funding is derived from multiple sources:

• Membership Fees: Contributions from individual and club memberships.

• Sponsorships: Partnerships with corporate entities.

• Media Rights: Revenue from broadcasting and streaming rights.

• Donations: Support from the U.S. Figure Skating Foundation and other charitable contributions.

Recent Funding Rounds

Specific details regarding recent funding rounds are not publicly disclosed. However, the organization's financial health is supported by its diverse revenue streams, ensuring sustainability and the ability to invest in athlete development and event organization.

Notable Investors

While individual investors are not publicly identified, U.S. Figure Skating has established partnerships with various corporate sponsors and media entities, contributing to its financial stability.

Utilization of Capital

The capital raised is allocated towards:

• Athlete Support: Funding for training, competition expenses, and performance bonuses.

• Event Organization: Costs associated with hosting and sanctioning competitions.

• Operational Expenses: Administrative costs, including staff salaries and facility maintenance.

Pipeline Development

Key Pipeline Candidates

U.S. Figure Skating's pipeline includes athletes across all disciplines, with a focus on nurturing young talent through programs like Learn to Skate USA. The organization also emphasizes the development of coaches and officials to support the sport's growth.

Stages of Development

Athletes progress through various stages:

• Grassroots Level: Introduction to the sport through Learn to Skate USA programs.

• Competitive Level: Participation in local, regional, and national competitions.

• Elite Level: Representation at international events, including World Championships and the Olympics.

Target Conditions

The organization focuses on creating a supportive environment that fosters skill development, sportsmanship, and a passion for the sport.

Anticipated Milestones

U.S. Figure Skating aims to achieve:

• Increased Membership: Growth in participation across all programs.

• International Success: Medals at World Championships and Olympic Games.

• Operational Excellence: Efficient management of events and resources.

Technological Platform and Innovation

Proprietary Technologies

The partnership with OOFSkate represents a significant technological advancement, providing AI-driven analysis of skater performance.

Significant Scientific Methods

The organization employs data analytics and performance metrics to monitor and enhance athlete development.

AI-Driven Capabilities

The integration of AI through the OOFSkate app allows for real-time feedback and personalized training plans, revolutionizing traditional coaching methods.

Leadership Team

Executive Profiles

• President: Samuel Auxier

• Executive Director: David Raith

Professional Backgrounds

• Samuel Auxier: Serves as the President of U.S. Figure Skating, overseeing strategic direction and organizational governance.

• David Raith: As Executive Director, Raith manages day-to-day operations, implementing policies set by the Board of Directors.

Key Contributions

• Samuel Auxier: Provides leadership and vision, ensuring the organization's mission and vision are effectively executed.

• David Raith: Leads operational initiatives, including event management and athlete support programs.

Leadership Changes

No recent significant changes or appointments within the company's leadership have been publicly announced.

Competitor Profile

Market Insights and Dynamics

The figure skating market in the U.S. is characterized by a strong tradition and a dedicated fan base. The sport experiences seasonal fluctuations, with peak interest during the Winter Olympics and World Championships.

Competitor Analysis

U.S. Figure Skating's primary competitors include:

• International Skating Union (ISU): As the global governing body, the ISU sets international standards and organizes global competitions.

• National Skating Federations: Other countries' federations, such as Skate Canada, which also develop and promote figure skating within their regions.

Strategic Collaborations and Partnerships

U.S. Figure Skating collaborates with various organizations, including:

• International Skating Union (ISU): For standardization of rules and participation in international competitions.

• U.S. Olympic & Paralympic Committee (USOPC): For athlete support and representation at the Olympic Games.

• Corporate Sponsors: Partnerships with brands that support events and athlete development.

Operational Insights

U.S. Figure Skating differentiates itself through:

• Comprehensive Athlete Support: Providing resources from grassroots to elite levels.

• Event Management: Expertly organizing national and international competitions.

• Technological Integration: Utilizing advanced tools like the OOFSkate app to enhance training and performance.

Strategic Opportunities and Future Directions

Strategic Roadmap

U.S. Figure Skating plans to:

• Expand Membership: Increase participation through outreach and accessible programs.

• Enhance Athlete Development: Implement advanced training methodologies and support systems.

• Strengthen International Presence: Achieve greater success in global competitions.

Future Business Directions

The organization aims to:

• Diversify Revenue Streams: Explore new sponsorships and media partnerships.

• Innovate Fan Engagement: Utilize digital platforms to connect with audiences.

• Promote Inclusivity: Ensure programs are accessible to diverse communities.