UCLA Extension Company Profile

Background

Overview

Established in 1917, UCLA Extension is the continuing education division of the University of California, Los Angeles (UCLA). It offers a diverse array of programs designed to empower individuals and organizations through education. With over a century of experience, UCLA Extension provides more than 5,000 courses and over 100 certificate programs across 80 fields of study, catering to professionals seeking career advancement, individuals pursuing personal growth, and organizations aiming to enhance their workforce capabilities.

Mission and Vision

UCLA Extension's mission is to deliver exceptional continuing, lifelong, and professional education that enables individuals and organizations to thrive in an ever-changing world. Its vision focuses on creating innovative, socially just pathways for knowledge acquisition and skill application by connecting UCLA's resources with diverse global communities. The institution aims to cultivate leaders and change-makers whose creative impact drives positive change locally and globally.

Key Strategic Focus

Core Objectives

UCLA Extension is committed to:

Academic Excellence and Innovation: Maintaining rigorous, evidence-based course content that remains relevant in a dynamic marketplace.

Global Engagement: Expanding international programs and partnerships to support a diverse student body.

Equity, Diversity, Inclusion, and Belonging (EDIB): Creating a welcoming environment that values diverse perspectives and promotes inclusivity.

Student Success: Enhancing student engagement and support services to foster academic and professional growth.

Areas of Specialization

UCLA Extension offers programs in various disciplines, including:

Business and Management: Courses in project management, finance, and entrepreneurship.

Engineering and Technology: Programs covering information technology and emerging technologies.

Arts and Entertainment: Studies in entertainment, media, and creative arts.

Health Sciences: Courses in public health and related fields.

Key Technologies Utilized

The institution employs advanced technologies to enhance learning experiences, including:

Canvas Learning Management System (LMS): Facilitates online course delivery and student engagement.

Adobe Creative Suite: Supports courses in design and digital media.

AppNexus: Utilized for digital advertising and outreach.

Primary Markets Targeted

UCLA Extension serves a broad audience, including:

Working Professionals: Individuals seeking career advancement or transition.

International Students: Learners from approximately 80 countries.

Corporate Clients: Organizations seeking customized training programs.

Lifelong Learners: Individuals pursuing personal enrichment.

Financials and Funding

Revenue

As of June 2024, UCLA Extension's annual revenue is estimated to be between $50 million and $100 million.

Funding Model

UCLA Extension operates as a self-supporting entity within the University of California system, generating revenue through course fees and partnerships without relying on state or university funds.

Pipeline Development

Program Expansion

UCLA Extension continually develops new programs to meet emerging market demands. Recent initiatives include:

Bruin REACH: Launched in December 2024, this program provides mental health support for students.

Partnership with Global Alumni: Initiated in October 2024, this collaboration offers online courses in business, finance, and technology to Spanish-speaking professionals in Latin America.

Technological Platform and Innovation

Proprietary Technologies

While UCLA Extension primarily utilizes established platforms like Canvas LMS and Adobe Creative Suite, it integrates these tools to create a cohesive and innovative learning environment.

Significant Scientific Methods

The institution employs data-driven methodologies to inform program development and instructional design, ensuring courses are aligned with industry standards and learner needs.

Leadership Team

Key Executives

Eric A. Bullard, Ph.D.: Dean of Continuing Education and UCLA Extension.

Van Anderson: Director of Corporate Education and Custom Programs.

Professional Backgrounds and Contributions

Eric A. Bullard, Ph.D.: Oversees strategic initiatives and program development, focusing on expanding access to continuing education.

Van Anderson: Leads corporate education efforts, fostering partnerships to deliver customized training solutions.

Leadership Changes

In October 2018, Dean Wayne Smutz retired, leading to the appointment of interim administrators. The search for a permanent dean commenced thereafter, resulting in the appointment of Eric A. Bullard, Ph.D., as the current dean.

Competitor Profile

Market Insights and Dynamics

The continuing education market is experiencing growth due to increasing demand for lifelong learning and professional development. Technological advancements and globalization have intensified competition among providers.

Competitor Analysis

Key competitors include: